Blogs

Selling Online: Easy Promotion Tips for Your Online Store

Posted by Darlene Ostrowski on May 23, 2013
Mailing list
Now that you have a website for your indie craft business, how can you get people to visit it — and, ultimately, buy your products? These five easy tips for promoting your site will help you start getting the word out!

Marketing for Artists: Master Social Media with These Easy Steps

Posted by Darlene Ostrowski on May 16, 2013
Photo of a crafter's studio
Not sure where to get started when promoting your handmade business on social media? Try these tricks to begin building an online following.

Featured Artist: Abstract Painter Ryan O'Neill of Ryan O'Neill Studios

Posted by Darlene Ostrowski on May 10, 2013
Ryan O'Neill in his studio
IndieMade user Ryan O'Neill showcases his colorful abstract paintings at Ryan O'Neill Studios. One in an ongoing series of featured IndieMade artists.

Is Etsy Worth It? What's Right for Your Store Online?

Posted by Jennifer Rapp Peterson on May 06, 2013
Etsy Air Duct Vent Cozies
Is Etsy too big to sell your art effectively? Or does the marketplace still deliver enough of an audience to your shop to make your investment of time and effort worthwhile?

Selling Online: Unique Promo Freebies Can Help You Stand Out

Posted by Darlene Ostrowski on May 02, 2013
Fabric pins
Freebies and promo items can make your buyers feel special when they receive an order with a little extra inside. Giveaway items can also introduce new customers to your work when handed out at shows and events. Try out these ideas for simple and cost-effective promotional merchandise that can help boost your business.

Pinterest for Artists: A Great Way to Market Your Indie Business

Posted by Darlene Ostrowski on April 25, 2013
Hatpins and lace on Pinterest
Want to market your indie business by sharing gorgeous eye candy made by you and other creative folks? Then Pinterest is the place to be! Check out these ideas for using this social media site to your business's best advantage.

Selling Online: Creating a Website? Some Things to Consider First

Posted by Darlene Ostrowski on April 19, 2013
Zelma Rose's IndieMade website
Want to take your creative business online for the first time, or move from a marketplace to your own independent website? Start off on the right foot by considering what you need your site to do for you and your customers.

New Features: Full Text Search, Plus More Navigation Control

Posted by Axel McCarthy on April 18, 2013
Search is a new option
All IndieMade sites now include a full-text search feature, so your visitors can more easily find the products, posts, or news they're looking for. Plus, store owners get some more control over how their navigational elements work. Read on for the great details.

Market Your Indie Business: Facebook Business Pages Demystified

Posted by Darlene Ostrowski on April 11, 2013
Facebook "Like" icon
Want to reach more customers through your business Facebook page? These tricks will help you become more visible on Facebook, engage with more of the people who've liked your page, and ultimately boost your sales.

Sell Crafts Online: Easy Tricks to Improve Your Product Photography

Posted by Darlene Ostrowski on April 04, 2013
Photo of bow ties
Do you struggle with taking great photos of your products? One indie business owner shares her tips for improving your photography on a shoestring budget without a lot of fancy equipment.
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