February 2012

Can a craft business owner with a serious aversion to math master the inventory management and financial tools of Stitch Labs? Craft correspondent Lisa Anderson Shaffer tries out this all-in-one application for her own craft business.

In Part 2 of her two-part series on marketing for artists, Elizabeth Burke-Dain shows you what to do with the gallery listings that you wrote for your upcoming art exhibition -- who should receive it, when to send it, and how to help ensure it gets into print or online. Visit Part 1 for tips on how to write a gallery listing that gets you noticed.

Marketing yourself can sometimes feel like an exercise in frustration, but it doesn't have to be. Even if you'd rather be in the studio creating your next masterpiece instead of sitting in front of the computer pitching your show to the press, these tips from Elizabeth Burke-Dain will help you write a gallery listing quickly and painlessly. This is Part 1 of a two-part series on marketing for artists — stay tuned for tips on what to do with your listing once it's written.