Brick and Mortar: Indie Design Meets Sustainable Apparel at LOFT 1513
High fashion indie design house and brick and mortar store LOFT 1513 dazzles in their new San Francisco location, bringing the best independent local designers right to city fashionistas. A perfectly curated collection of one-of-a kind sustainable apparel and repurposed designs; LOFT 1513 is a favorite spot for that special something you can't find anywhere else.
Larissa Verdussen, primary owner of LOFT 1513, is passionate about indie design in San Francisco. Maker behind her own brand Rag Doll, Larissa designs contemporary and edgy sustainable apparel created from fabric that has been through at least one distribution cycle. Larissa seeks out other local independent designers dedicated to sustainability to feature.
LOFT 1513 Interior
LOFT 1513 offers a truly unique shopping experience, bringing indie design and shoppers face to face. LOFT 1513 is run by a collective of designers, each who work and create their designs right in the store! Designers Carrie Asby of Sutter Larkin, Yugala Priti of Priti, and Jill Pillot of Ricochet all share the duties of running the store with Larissa. Shoppers can meet designers firsthand, get to know what drives their vision and even work with them one-on-one to create a custom garment.
LOFT 1513 Accessories and Shoes
LOFT 1513 recently moved to a larger space within the same Noe Valley neighborhood. I stopped by to catch up with Sutter Larkin designer Carrie Asby, check out the new space, and attend the store’s grand re-opening and fashion show.
Nearly everything about LOFT 1513’s new space emphasizes re-use and creativity. Racks of clothes are hung from pulleys and hooks, allowing clothing to be raised high up off the ground for events. Display cases are repurposed doors, windows, and antique furniture, and shoes rest on vintage crates and luggage. Garments and accessories are organized by color and include a variety of styles from modern and minimal to vintage and elaborate. Offering space to shop, meet with designers, and take sewing classes, LOFT 1513 is an interactive community space dedicated to spreading the passion for indie design.
Sutter Larkin Designer Carrie Asby
The LOFT 1513 grand re-opening fashion show gave shoppers along Noe Valley’s 24th street a reminder as to why indie design and sustainable apparel is where it’s at.
LOFT 1513 Grand Re-Opening Party
Featuring independent labels Rag-Doll, Sutter Larkin, Ricochet, and Priti, the live window displays and fashion show offered up unique modern style and one-of-a-kind designs.
Fashion Show and Live Window Display
Focused on sustainable apparel and repurposing the mass accumulation of excess fabric manufacturing within the garment industry, featured designers showcased just how original and beautiful green can be.
Live Window Display
Photographers, local fashion bloggers and designers were on hand to welcome LOFT 1513 to the new space and mingle. LOFT 1513 proves to be an inspired space for the green fashionista!
Signing off by the Bay,