Darlene Ostrowski's blog

Did you know that you can market your indie business website without ever leaving your desk or paying a penny? Check out these tips for getting the word out about your business using a variety of online tools!

Do you have dreams of turning your handmade craft hobby into a thriving business? Your dream can become a reality... but there are a few steps you need to take first to start your business off in the best possible way.

Just like in a brick-and-mortar retail store, craft fair vendors can become victims of shoplifting. Don't let this happen to you! Check out these tips for theft-proofing your booth at your next

Now that you have a website for your indie craft business, how can you get people to visit it — and, ultimately, buy your products? These five easy tips for promoting your site will help you start getting the word out!

Not sure where to get started when promoting your handmade business on social media? Try these tricks to begin building an online following.

IndieMade user Ryan O'Neill showcases his colorful abstract paintings at Ryan O'Neill Studios. One in an ongoing series of featured IndieMade artists.

Freebies and promo items can make your buyers feel special when they receive an order with a little extra inside. Giveaway items can also introduce new customers to your work when handed out at shows and events. Try out these ideas for simple and cost-effective promotional merchandise that can help boost your business.

Want to market your indie business by sharing gorgeous eye candy made by you and other creative folks? Then Pinterest is the place to be! Check out these ideas for using this social media site to your business's best advantage.

Want to take your creative business online for the first time, or move from a marketplace to your own independent website? Start off on the right foot by considering what you need your site to do for you and your customers.

Want to reach more customers through your business Facebook page? These tricks will help you become more visible on Facebook, engage with more of the people who've liked your page, and ultimately boost your sales.