Marketing

Now that you have a website for your indie craft business, how can you get people to visit it — and, ultimately, buy your products? These five easy tips for promoting your site will help you start getting the word out!

Not sure where to get started when promoting your handmade business on social media? Try these tricks to begin building an online following.

Is Etsy too big to sell your art effectively? Or does the marketplace still deliver enough of an audience to your shop to make your investment of time and effort worthwhile?

Freebies and promo items can make your buyers feel special when they receive an order with a little extra inside. Giveaway items can also introduce new customers to your work when handed out at shows and events. Try out these ideas for simple and cost-effective promotional merchandise that can help boost your business.

Want to market your indie business by sharing gorgeous eye candy made by you and other creative folks? Then Pinterest is the place to be! Check out these ideas for using this social media site to your business's best advantage.

Want to reach more customers through your business Facebook page? These tricks will help you become more visible on Facebook, engage with more of the people who've liked your page, and ultimately boost your sales.

Your indie business can make a great first impression with thoughtfully designed business cards that reflect who you are as a creative entrepreneur. Try these tips for turning your business cards into strong marketing tools.

Learn how to apply to craft shows, how to prepare for art fairs, how to sell at art shows and getting the most out of a bad art fair. Connie Mettler discusses her experience exhibiting at some of the country's legendary art festivals with IndieMade's founder, Jennifer Rapp Peterson

We interviewed Tim Adam, owner of craft business advice website Handmadeology, who shared with us some great IndieMade and Etsy tips, as well as ideas on how to promote your online store and generate more sales.

This holiday season, every indie business is shouting about their products on every social media site that's out there. Stand out from the herd this year and promote your shop with these fresh promo ideas instead!