Branding

Artist branding helps customers tell the difference between you and your competition, and shows them what makes your indie business special. Learn how to give your business a consistent identity, from business cards to product packaging, with simple artist branding tricks that will put your unique stamp on every aspect of your indie business.
Cozy Cuff by Megan Auman

Branding for Artists: Creating a Niche Market Product

Creating a niche market product is an important component of branding for artists. Niche products can help you target your ideal customers and fulfill their needs and wants, while also showcasing your passion and style. These tips will help you combine your passion with your customers' desires to create that perfect niche market product.
A style guide, adjusted for season, can help keep your branding consistent.

Branding for Artists: Try These Marketing Shortcuts to Brand Your Work Quickly

Go beyond the basics and learn the professional secrets that will make branding for artists ten times easier! These marketing shortcuts will help you refine and unify your brand quickly and easily.
Font choice is a key aspect of designing a strong logo for your business.

Your Indie Business: The Process of Creating a Logo that Makes You Memorable

Your indie business needs a powerful logo — its design tells people, without saying a word, what you sell, what you, stand for and what personality your business has. This article walks you through the process of creating a logo, even if you're not a graphic designer.
Building a Brand Identity

Building a Brand Identity: How to Brand Yourself

There's more to indie business ownership than artistic talent — you also need to think about how to brand yourself and your business. Try some of these tips for building a brand identity that will help you stand out from every other artist and crafter out there.
Good branding has consistency among all aspects of your business.

Building a Brand Identity: Secrets of Successful Branding

Building a brand identity differentiates your business from that of your competitors and it compels your customers to shop and return for more. It's a fantastic way to focus your time and money in the right places. Read on for some steps you can take toward more successful branding for your indie business.
Tools to make beveled business cards

Indie Business Cards: DIY Tips for Fun Beveled Cards You Can Make

Whether your professionally printed indie business cards are lost in the mail, your printer is out of ink, or you just want a fun new look for your indie business cards, these fun cards you can make are a fantastic way to convey your information to future customers.
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