There are many important factors to consider when investing your valuable time and money into creating a new website. Investing in top-notch photography, properly representing your brand and mission statement, considering SEO, and learning about shopping cart options are just a few of the important pieces of this critical next step for your small business.
Selling wholesale to retailers can give you an additional income stream outside of your online shop and local craft fairs. Meryl Hooker, indie greeting card company sales rep and consultant, shares basic advice on selling products to stores.
Need to create a business website quickly and easily? Want to be able to customize your site to your needs without getting bogged down in coding? Jeanne Connolly of Vintage Renewal shows you how to create a website on IndieMade that will showcase your business professionally, yet inexpensively.
When you organize your shop online, you need to think like a buyer, not a crafter. These tips on arranging your shop in the most customer-friendly way possible, so every shopper can find what she needs, will help you sell your crafts online to a wider audience.
Organize your work space to support your creative vision with these easy and inexpensive craft room inspiration ideas. Sometimes, all your creative muse needs is a little time spent clearing away the clutter to make room for new ideas.
When you own a home-based craft business, your work can bleed into your personal life until there's no separation between the two. Craft business owners sometimes have to work even harder than nine-to-fivers to create firm boundaries between their jobs and their lives. If you're struggling with work-life balance in your craft business, try some of these suggestions to help you balance work and home.
You can turn your dream job into a reality. Imagine doing what you love, and loving what you do, every day! Here's what you'll need in order to turn a passion or hobby into your dream career. (Photo by chanpipat)
Can hiring friends for your indie business ever work out? When you need help, your first thought might be to turn to people you already know, but before you enlist your best buds as employees, keep in mind these precautions.
Indie business cards can help define the personality, the target market, and the look and feel of your craft business. Try some of these tips and tricks to make your indie business cards both memorable and useful to your customers.