Marketing for artists has become faster and easier than ever. Free sites such as Twitter, Facebook, and Pinterest allow makers to share their work with the world and put their products in front of as many potential customers as possible. Our section on marketing for artists will show you how to get the most out of online marketing opportunities without feeling like a sleazy used-car salesman.
Like most industries, those in the online marketing and SEO fields have a lingo of their own. At IndieMade, we live and breathe creative websites for artists, so forgive us if we speak a foreign language from time to time. SEO…ALT tag…linkbait…SERP. Huh?! What does all that mean?
Now that your business is online, it's time to let everyone know about it! Try these techniques to market your business over the Internet, without ever leaving your desk.
Wondering about how to effectively market your handmade website and the products in your online store? Increasing your views is as simple as promoting the site through social media, blogs, and mailing lists. Make sure to create visually interesting business cards, and you're all ready to promote your crafty website to shoppers, media, and more!
As a handmade artist, getting your brand out there on social media sites is a must. Customers are looking to social media for recommendations on new and unique items every day, and using this accurate and free advertising is a great way to draw more visitors to your shop and create long-lasting relationships with customers.
Thinking about creating freebies and promotional items for your crafty handmade business? It's an easy way to thank customers while also attracting new ones at craft shows and events! Check out these ideas for unique giveaway products, from the handmade to the useful.
Using Pinterest is a great way to market your indie business. Posting eye candy to this highly visual social media site can help draw in potential buyers and drive more traffic to your website. Try these tips to make the most out of every pin!
You probably have a Facebook page for your creative business, but are you using it to your best advantage? Try these tricks for raising your visibility on this important social media platform.
Your business card is your first and last impression when marketing and promoting your indie business. Knowing what to include, how to stand out, and what to leave to the professionals will keep your business one everyone's lips.
Tim Adam, owner of Handmadeology, offers a wealth of information for craft business owners. He recently spoke with IndieMade founder Jennifer Rapp Peterson and shared some of his best IndieMade and Etsy tips, blogging ideas, and ways to promote your online store.
You know you need to promote your shop during this busy holiday season. But with everyone on social media shouting about their products, how can your indie business stand out from the herd? This season, try some of these unique ways to promote your shop by sharing ideas and inspiration -- not product pitches -- with your audience.
