Marketing for artists has become faster and easier than ever. Free sites such as Twitter, Facebook, and Pinterest allow makers to share their work with the world and put their products in front of as many potential customers as possible. Our section on marketing for artists will show you how to get the most out of online marketing opportunities without feeling like a sleazy used-car salesman.
Getting media attention from journalists might sound daunting, but reporters are hungry for compelling stories. So why not create one around your art? The next time you're pitching stories to the media, try these ideas for thinking like a reporter and delivering a story idea that's sure to get a journalist's attention.
This article will give a you basic understanding of branding and promoting your creative business online.
Keywords count! And, the RIGHT keywords are critical. Targeted keywords are the backbone of all SEO marketing initiatives. What are they? Where do you find them? How to choose the right ones for your Indie business? Learn more about getting creative websites discovered for relevant keywords.
Ever wonder WHY indie authors should use social media? Or HOW to use social media? Just figuring out what to say can be a scary task. This presentation, given by Jennifer Rapp Peterson at the Independent Writers of Chicago, meeting will illuminate the best approach to social media for indie writers — it's all good news.
Congrats, you’ve built an awesome website and are ready to sell your products to the world! But how do you get found on Google to reach those potential customers on the web? The basics of SEO success are not as complex as you might think. Read on and learn some simple tips about how to get found on Google.
Now that you're marketing your art show with a well-written gallery listing, how do you get that gallery listing into print or online? Elizabeth Burke-Dain shares her best tips on marketing for artists: how to create a list of media contacts, when and where to submit your listing, and how to ensure that people actually come to your art exhibition. Part 2 of a two-part series on marketing for artists.
Marketing for artists can sometimes feel like an exercise in frustration, but it doesn't have to be. Even if you'd rather be in the studio creating your next masterpiece, not sitting in front of the computer pitching your show to the press, these tips will help you write an art gallery listing quickly and painlessly. This is Part 1 of a two-part series on marketing for artists — stay tuned for tips on what to do with your art gallery listing once it's written.
Ever wonder how to even START to market yourself? You're an artist — how would you know? Right? Wrong. Marketing for artists doesn't need to be hard or sleazy, it just requires action. Janet Bloch shares her indie marketing expertise in her book, Strategic Marketing Tools for Artists.
Ever want to be a video star? Video content is a great addition to your craft marketing — it shows your customers the person behind the art, helps you share your passion with your audience, and can pack a visual punch. These tips for making videos will help you boost your craft marketing efforts on Youtube, your blog, or your IndieMade site.
When you market your product that you've slaved over for months on end, of course you want its launch to fizzle and flop, right? Follow these tips on how to launch your product — unsuccessfully — and you'll be sure to have piles of your carefully crafted goods sitting on the shelf for years to come. (And no, we don't actually recommend these tips on how to launch your product!)
