When you sell crafts online, customers can't touch your work or look at it in person – they rely on your photos and item listings when deciding whether to buy. This section will show you how to stand out when you sell crafts online with compelling product descriptions and photography that catches potential buyers' eyes.
When you sell crafts online, customers can't touch your products or see them in person. Writing product descriptions that are clear and compelling is the only way to give potential buyers a sense for what they are purchasing from you. The next time you're writing product descriptions, try these tips to help customers understand just what makes your handmade work so special.
Learning how to use web analytics is a great way to see where your customers are coming from and what you might need to tweak or improve in your indie business. These tricks for using Google Analytics will give you loads of information about how your business is really doing, and what changes might be necessary.
Trying to decide how to pick out a camera that will give you the great product shots you need, but won't break your budget? The number of choices out there can be confusing, especially to crafters and artists who aren't also photography experts. This checklist of essential camera features will show you how to find the best camera for you — if it performs these functions well, you'll be A-OK! (Photo by
kornnphoto.)
Just like a house for sale, careful and thoughtful photo staging can draw more buyers to your online shop. Check out these ideas for how to take product photos that show what makes your handmade items special and how they can be used. Buyers will be better able to envision themselves using them, too! (Photo by
kickincrochet.)
Your online customers rely on your photos to help them decide whether to buy your products, so good photo taking techniques are essential for a successful craft business. These tips for great photos will help you learn how to light and stage your work in ways that make your product leap off the computer screen.
Show your work in the best possible light with these tips for taking photos that attract more customers. By using the proper lighting, staging, and composition, you can learn how to take product shots that bring in more sales.
