Selling Online

When you sell crafts online, customers can't touch your work or look at it in person – they rely on your photos and item listings when deciding whether to buy. This section will show you how to stand out when you sell crafts online with compelling product descriptions and photography that catches potential buyers' eyes.
Product Photography

Selling Online: Tips for Perfect Product Photography

When selling online, product photgraphy can make or break your business when it comes to sales. Without customers being able to touch and see your product in person, they rely on beautiful and informative product photogrpahy to both describe your product and tell its story. Find out how to give your photos a booth with these easy tricks!
Example of business cards

Five Steps to Take Before You Sell Crafts Online

Are you wondering what steps to take before you sell crafts online? This article features five big tips to get you ready, including creating amazing business cards, registering for accounts, and starting inventory keeping. They may seem basic, but will prepare you for running a crafty website!
Etsy Shop sections example

Etsy Tips: How to Use Keywords in Your Storefront

Did you know that your Etsy shop announcement, title, and sections all influence your Etsy shop's SEO? Researching how to use keywords correctly in these areas will help draw in more views and sales. The following Etsy tips by Certified Educator Rebecca George explain the importance of each part in your storefront.
Holiday Keyword Tags for Etsy Listing

Etsy Tips: Increase Views with Keyword Tags

Do you want to increase views in your Etsy online shop? Finding keyword tags that target shoppers is essential to having your item listings found on Etsy's search. Draw in more traffic and sales simply by using these Etsy tips!
Strong Keywords for your Etsy Listing Titles

Etsy Tips: Using Keywords in Item Titles

Using keywords that are right for your Etsy item titles can help increase views and sales. The following Etsy tips will simplify the search for amazing keywords and phrases for your products!
Cover of The Crafter's Guide to Taking Great Photos

Craft Superstars: Improve Your Photography With Heidi Adnum's Tips for How to Take Product Shots

Do you struggle with how to take product shots that really show off your craft? Improve your photography with these easy tips from Heidi Adnum, author of "The Crafter's Guide to Taking Great Photos." One in a series of "Craft Superstars" interviews with craft business experts.
Robin's egg blue beaded necklace

Sell Crafts Online: Writing Product Descriptions that Lure Buyers In

When you sell crafts online, customers can't touch your products or see them in person. Writing product descriptions that are clear and compelling is the only way to give potential buyers a sense for what they are purchasing from you. The next time you're writing product descriptions, try these tips to help customers understand just what makes your handmade work so special.
Google Analytics screenshot

How to Use Web Analytics for Your Indie Business

Learning how to use web analytics is a great way to see where your customers are coming from and what you might need to tweak or improve in your indie business. These tricks for using Google Analytics will give you loads of information about how your business is really doing, and what changes might be necessary.
Man with camera

Product Photography: How to Pick Out a Camera

Trying to decide how to pick out a camera that will give you the great product shots you need, but won't break your budget? The number of choices out there can be confusing, especially to crafters and artists who aren't also photography experts. This checklist of essential camera features will show you how to find the best camera for you — if it performs these functions well, you'll be A-OK! (Photo by kornnphoto.)
Crocheted garland hanging over a fireplace

Photo Staging: How To Take Product Photos that Get You Noticed

Just like a house for sale, careful and thoughtful photo staging can draw more buyers to your online shop. Check out these ideas for how to take product photos that show what makes your handmade items special and how they can be used. Buyers will be better able to envision themselves using them, too! (Photo by kickincrochet.)
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