Creative Business

Many creative business owners find the business side of art dull, tedious, and maybe even a little scary, but managing your company's money doesn't have to turn into a chore. Here, we've shared tips from the experts on handling the business side of art, from accounting basics to financial software solutions, without losing your mind.

Christmas Wrapping

Handling Customer Expectations This Holiday Season

It’s the most wonderful time of the year for online retailers! The holidays are just around the corner and as an online business owner you know what that means! Lots of orders, lots of new customers, but potentially lots of problems if you haven’t planned ahead! But there is no need to stress out! By following the steps below you can keep both yourself and your customers in the holiday spirit!
Get tips on how your display at a craft show can support your online store.

5 Ways to Use Your Online Store at a Craft Show

Making the most out of opportunity is one of the cornerstones of being a small business owner. When time and budgets are tight, every minute counts. Getting on the craft show circuit is a great way to spread brand awareness about your craft business, but with a lot of time and energy being spent on production and preparation, it’s essential to be deliberate about what you want to gain from each show. Gaining a customer following at shows is great, but the key is to convert them into online shoppers.

Heidi Kingman's handwrought jewelry is available online.

How One Artist Uses Ecommerce as Her Main Selling Channel

In Heidi Kingman's own words, "Who says upscale jewelry has to be stuffy and sedate?" Kingman's handwrought jewelry pairs edgy with elegant and rustic with refined, a reflection of her dichotomous, creative soul--a polished attorney struggling to keep her sassy ingenuity in check. Learn more about how this artist finds work/life balance, and an outlet in her creative expression.

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