Marketing for Artists: Lightbox SF and Shana Astrachan Team Up with TechShop for DIY Marketing Class
Marketing for Artists: Lightbox SF and Shana Astrachan Team Up with TechShop for DIY Marketing Class
Creative Marketing
Marketing for artists has become faster and easier than ever. Free sites such as Twitter, Facebook, and Pinterest allow makers to share their work with the world and put their products in front of as many potential customers as possible. Our section on marketing for artists will show you how to get the most out of online marketing opportunities without feeling like a sleazy used-car salesman.
Marketing Artists: Interview with Elizabeth Burke-Dain
Elizabeth Burke-Dain co-founded Chicago’s Around the Coyote Arts Festival in 1989. Since then she has been in the business of promoting artists and art events in Chicago. I remember meeting Elizabeth Burke with her then artist boyfriend, Michael Dain (Bif) at bar listening to a mutual friend’s band, Shrimp Boat. We shared drinks and a lot of laughter. While I promoted nightclubs (planned and hosted parties), she promoted artists and started Around the Coyote.
Indie Business: WBEZ Making Your Own Job
Calling all Chicago Indie Entrepreneurs! Reserve the date now for joining IndieMade at the Catalyst Ranch at 6:00 pm January 26, 2012 for a night of free information and networking. Now is the time to take your business to the next level!
How to Sell your Art: Create a Strategic Plan
Author and artist Janet Bloch shares her marketing secrets with IndieMade. Her best kept secret? Make a plan. A Strategic Marketing Plan to be exact.
Marketing for Artists: Create an Action Plan for Indie Marketing
Ever wonder how to even START to market yourself? You're an artist — how would you know? Right? Wrong. Marketing for artists doesn't need to be hard or sleazy, it just requires action. Janet Bloch shares her indie marketing expertise in her book, Strategic Marketing Tools for Artists.
Introducing Austin
Last weekend we rolled out a new theme, Austin. It's a 960px wide theme with main navigation as a set of tabs above the content, and secondary navigation on the right side in subtle blocks. The default color scheme is light and airy, and we think it looks great.
Writing User Friendly Website Content: A Primer for Artists and Crafters
Your website content is all about you and your products. But it’s important to remove yourself from the equation and consider your audience when you are writing, photographing, tagging and describing everything on your site.
Brand You: Discover Your Brand, Uncover Your Audience
Uncovering your brand and discovering your audience is a valuable process when starting a new business or growing your current one. Sometimes it happens naturally, other times, it requires a little work.
When I work with artists who are setting up their own websites, they are often befuddled by the word “brand.” To them, brand = Coca Cola, Nike and McDonald’s.
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