In addition to being a great website hosting platform and Content Management System (CMS), we offer a plethora
(that's right — a plethora!) of free articles. Learn how to start a craft business, how to sell
crafts, how to brand yourself, and much more by and for indie creators like you.
An artist blog is a great way to get the word out about your handmade products. A blog provides customers a glimpse into your life and helps them feel a personal connection to your work. Learn how to create a blog and create meaningful content. Tips shared here will help keep your artist blog interesting, fresh, and full of engaging posts.
Artist branding helps customers tell the difference between you and your competition, and shows them what makes your indie business special. Learn how to give your business a consistent identity, from business cards to product packaging, with simple artist branding tricks that will put your unique stamp on every aspect of your indie business.
Many creative business owners find the business side of art dull, tedious, and maybe even a little scary, but managing your company's money doesn't have to turn into a chore. Here, we've shared tips from the experts on handling the business side of art, from accounting basics to financial software solutions, without losing your mind.
You can find creative inspiration just about anywhere if you look closely enough. Sometimes, staying inspired can seem difficult when when you're running an indie business, even though you love what you do. When you feel the well running dry, check out our creative inspiration resources for artist communities, handmade blogs, and online eye candy.
You probably don't run your creative business like a big corporation. But artists still need to learn how to give great customer service, or else they won't stay in business for long – unhappy buyers tend to talk about their bad experiences! This section will show you how to give great customer service whether you're resolving a buyer's complaint, communicating your store policies, or simply helping every shopper feel special and cared for when he or she visits your store.
A veritable grab-bag of resources for you and your indie business.
Marketing for artists has become faster and easier than ever. Free sites such as Twitter, Facebook, and Pinterest allow makers to share their work with the world and put their products in front of as many potential customers as possible. Our section on marketing for artists will show you how to get the most out of online marketing opportunities without feeling like a sleazy used-car salesman.
We'll help you succeed when selling at craft shows, whether it's your first time exhibiting or you have hundreds of craft fairs under your belt. The DIY display ideas will turn your booth into the snazziest spot at the show. We share tips on everything — from rocking your next show application to choosing the right event — to make selling at fairs both lucrative and fun.
When you sell crafts online, customers can't touch your work or look at it in person – they rely on your photos and item listings when deciding whether to buy. This section will show you how to stand out when you sell crafts online with compelling product descriptions and photography that catches potential buyers' eyes.
Like any other business, an indie business requires planning and preparation. Turning any hobby into a job can feel overwhelming. This section will teach you how to start a craft business from the ground up, from writing a business plan for artists (yes, you need one) to finding your niche in the marketplace to handling the financial end of your business.
When you sell your product to stores, you open up a whole new income stream to complement your online shop and in-person art shows. Approaching brick-and-mortar venues can feel intimidating when you're just starting out. Our tips on wholesale and consignment will help you find stores that fit your niche, learn the best way to approach store buyers, and understand the contracts and paperwork involved when you sell your product to stores.
Making art for one's own enjoyment is a labor of love for many creative types, but making crafts to sell demands equal parts inspiration, efficiency, and business sense. Here, you'll find ideas for sourcing great materials at the right price, narrowing your niche, and developing a pricing strategy when you're making crafts to sell.
