Artist branding helps customers tell the difference between you and your competition, and shows them what makes your indie business special. Learn how to give your business a consistent identity, from business cards to product packaging, with simple artist branding tricks that will put your unique stamp on every aspect of your indie business.

Branding for Artists: Creating a Niche Market Product

Creating a niche market product is an important component of branding for artists. Niche products can help you target your ideal customers and fulfill their needs and wants, while also showcasing your passion and style. These tips will help you combine your passion with your customers' desires to create that perfect niche market product.

Building a Brand Identity: How to Brand Yourself

There's more to indie business ownership than artistic talent — you also need to think about how to brand yourself and your business. Try some of these tips for building a brand identity that will help you stand out from every other artist and crafter out there.

Building a Brand Identity: Secrets of Successful Branding

Building a brand identity differentiates your business from that of your competitors and it compels your customers to shop and return for more. It's a fantastic way to focus your time and money in the right places. Read on for some steps you can take toward more successful branding for your indie business.
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