Brick & Mortar: Hello Bluebird

Hello Bluebird, located on Penn Avenue in West Reading, PA, is more than just an indie shop. It is, according to owner Alex McCarty, "a community of artisans and crafters who feel that shopping can be guilt free, affordable and socially conscious... We also believe that business can be built on a community rather than a marketing scheme."

The shop carries a little of everything, from art prints and jewelry to preserves and perfume, from clothing and stuffed animals to hats and greeting cards. The majority of products are sold on consignment, which means that shoppers are directly supporting artists and crafters and allowing them to do what they love.

“The greatest part of owning a shop like mine is watching my customers respond to the personal nature of handmade goods,” says McCarty.

Hello Bluebird
609 Penn Avenue
West Reading, PA 19607


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