Do you struggle with pricing your products for your indie business? Who doesn't, right? You've probably seen many formulas for calculating the correct wholesale and retail prices for your goods, but if you really want to keep your business's bottom line healthy, you'll want to go beyond simple math and think about what value your products can provide to your customers.
Check out indie business owner Lisa Anderson Shaffer's post, Pricing Your Products to Keep Your Indie Business Healthy and Growing, to learn what else you should be taking into consideration when setting your prices. One tip that we especially love: “If your fee doesn’t make your stomach flip, you’re not charging enough!”