Who doesn't love free gifts? Your customers certainly do! Promos and freebies are a great way to tell your customers how much you appreciate them while builder their appreciation for you. But have you ever stopped to think about what your freebies are actually saying about your business? What makes a good promotional item in the first place?
Polly Danger has a terrific article about this very topic over in our resources section: Using Your Strengths to Create Promos and Freebies That Pack a Punch. Check it out and get your "customer brain" on!