The holiday season is in full swing, and you've probably noticed Facebook, Twitter, Pinterest, and other social media sites seem to be filling up with sales pitches from every indie business on the planet. You might even be tempted to join in the frenzy and promote your shop by posting about your products all day long like everyone else.
But you'll stand out from the hordes even more by resisting the temptation to flood your feeds with product news.
Indie business owner Jeanne Connolly offers some fresh ideas on how to promote your shop during this busy holiday season without saying a word about the items you have for sale. Check out her resource article, Your Indie Business: Unique Ways to Promote Your Shop During the Holidays, to find out how adding great content to your site can do the promotional heavy lifting for you.