Like all indie business owners, you want your site to get as much exposure as possible, and one great way to accomplish that is through successful article marketing, or content marketing. That's really just a fancy term that means providing great content to everyone who stumbles across your site, shop, or blog. But, with all the information out there on search engine optimization and just what makes content great, many creatives have a hard time wrapping their head around the concept.
IndieMade founder Jennifer Rapp Peterson recently talked with Brad Shorr, director of content and social media for Straight North, who knows the ins and outs of creating quality content. Visit our resource article, Boost Your Indie Business with Brad Shorr's Tips for Successful Article Marketing, to learn how you can improve your indie business's online presence and stand out from the competition.