I recently got the strangest thing in the mail. Real mail, not that virtual stuff that rolls in hour after hour. The kind of mail a guy in a uniform delivers to my little locked box. It was a square envelope with an handwritten address. “Looks like you’ve been invited to something,” my husband said as he handed over the mysterious missive.
When you’re an online seller, you have the ability to reach people all around the world from the comfort of your home, but that doesn’t mean you shouldn’t ever leave your home. On the contrary, getting out into the world, meeting potential customers and networking is still one of the best ways to grow your business.
As far as the IRS is concerned, selling handmade items as a hobby and selling them as a business are two very different things. When it’s just a hobby, you’re required to pay tax on the income but there are limits on what you can deduct. Once that activity becomes a business, the IRS allows you to deduct almost all of your expenses including a portion of travel and meals while at a craft fair and the electricity it takes to run your home office.
When it comes to selling anything, one of the biggest mistakes a lot of people make is just throwing a product online without really defining what makes it special and unique. When customers have plenty of options to choose from, it becomes important for them to know why specifically they should choose your product instead of your competition’s product. This definition is know as a unique selling proposition, or USP for short. In marketing, knowing your USP will help you sell your product to potential clients by defining what sets you apart.
That’s the trouble with the word “luck”, it implies you didn’t do anything to get the reward; it just came to you. It’s insulting, when you know you’ve put in hours of time and every bit of brainpower and passion you had to launch that jewelry line or get accepted into that gallery show. The truth is, most successful people work to get what they get even if, from the outside, it seems like they made a wish and it came true.
When you write copy that is SEO friendly, it helps to tell search engines that you are writing something that your reader wants to find. While SEO is constantly changing and the rules seem to be as abstract as a Jackson Pollock painting, you can learn some basic ways to make sure your content fits the bill and gets found. Below are four important things you need to know when it comes to having SEO friendly product pages.
Collectible dealers are understandably concerned about eBay’s upcoming split with the majority breadwinner PayPal. The site, which used to be the be all and end all for buyers and sellers, has slowly fallen out of favor thanks to a decline in traffic, a drop in Google search visibly, and some questionable changes in how they do business. All of this has left many dealers looking for an alternative and we have one; IndieMade.
Like many online-based business owners, you may be working on your dream business while still working a day job to pay the bills. This can actually be a great way to break into being your own boss, since you don’t have to rely on your business income right off the bat. Of course, finding enough time to work on your business and making sure it gets the attention it deserves can be difficult, so below are three areas where you can help to streamline your business and make sure that it gets the TLC it deserves while you keep your day job.
You have probably heard the saying that it is easier to get more business out of an existing customer than it is to get a new customer, and this is definitely true! But how do you get your customers to fall in love with your brand and become repeat buyers? Well the good news is it doesn’t take Cupid’s arrow to make them swoon over your business and come back for more. Just adding a couple changes to the way you handle client relations should be enough to bring you some repeat business from your existing customer base! Here are a few ideas to get you started!