Cyber Monday: Don't Panic

Oh my goodness, Cyber Monday is coming and you haven’t prepared for it at all! What are you going to do?

For those of you not in the know, the Monday after Thanksgiving is now considered the biggest internet shopping day of the year. Cyber Monday is to online shopping as black friday is to the mall, and many indie biz owners hold specials and promos to drive sales that day.

So, right, you haven’t done anything yet. Or maybe you have but are a little stuck on what to do next. Here are my quick tips for setting up and promoting your sale.

Promos and Freebies

Who doesn't love free gifts? Your customers certainly do! Promos and freebies are a great way to tell your customers how much you appreciate them while builder their appreciation for you. But have you ever stopped to think about what your freebies are actually saying about your business? What makes a good promotional item in the first place?

Closed Beta Program Ending November 15

Since July, we've been in Closed Beta. To great indie crafters, photographers, musicians, and specialty retailers we've offered the IndieMade service free for six months. In exchange, our beta testers have given us valuable feedback, found bugs, and made some great suggestions. Our service is better for their efforts.

But now it's time to draw the closed beta program to a close. We'll continue to give out beta codes only until November 15th -- so if you haven't already, you should apply for a code now.


It took a long time to get here. In fact we are not really here yet. But we are so close I can taste it. IndieMade® was an idea that came to me about five years ago. In the early 00s, I had designed and launched a couple of websites on my own--even one with a Paypal ™ shopping cart. I used Dreamweaver to design and ftp my files to my hosting company. I must say my site was easy to set up, yet time consuming and not so pretty. But functional…

Renegade in the City

This past fall, I had the privilege of attending my first Renegade Craft Fair in Chicago. This outdoor street craft fair was a spectacle to behold. Chicago is a wonder of a city, particularly in the summer, when it comes alive. That September Sunday was a glorious day—clarion blue sky, not too hot, with just a hint of fall in the air. I set out with my family—my husband, my daughter 3 ½ years old and my son 2 ½ and maybe you guessed it already—not exactly the best companions to see a craft fair that runs several city blocks.