Creative Business

Many creative business owners find the business side of art dull, tedious, and maybe even a little scary, but managing your company's money doesn't have to turn into a chore. Here, we've shared tips from the experts on handling the business side of art, from accounting basics to financial software solutions, without losing your mind.

Heart Puzzle

How a Little Love Turns Buyers into Repeat Customers

You have probably heard the saying that it is easier to get more business out of an existing customer than it is to get a new customer, and this is definitely true! But how do you get your customers to fall in love with your brand and become repeat buyers? Well the good news is it doesn’t take Cupid’s arrow to make them swoon over your business and come back for more. Just adding a couple changes to the way you handle client relations should be enough to bring you some repeat business from your existing customer base! Here are a few ideas to get you started!
Heart Tags

Selling the Holidays: Why You Should, Shouldn't and How to Do it Right

Like many other American holidays, Valentine’s Day means more money in the retail cash registers. The National Retail Federation says this year shoppers will spend a record $18.9 billion on the ones they love. $1.7 million will go toward candy, another $3.4 million for a special night out and one in five will spend a combined $4.8 million on jewelry. With numbers like those, creating holiday themed products for your store seems like a no-brainer. But where there’s reward, there’s also risk.
Central PA Arts Festival

2015 Craft Fair and Art Show Resource Guide

When you have an IndieMade store, you’ve opened your doors to the world. So why would you want to spend the time and effort to sell your wares at a small, local craft fair? There are a number of reasons starting with; it’s good to get out. I know, that makes me sound like a nagging mom (Turn off that TV and go outside and play!), but it’s true. As creatives, we have a tendency to huddle in our workrooms with Facebook as our only link to what’s happening in the world. That’s good for productivity but not good for you as a person, or a business owner.

A Fresh Start: Time-saving Online Tools for Your Business

January is traditionally the time of year when we take stock of where we are and make plans to get where we want to be by this time next year. You have a fresh calendar on your desk, a new envelope for your business receipts, and the will to do it all more efficiently than ever before. To help you on your way, we’ve pulled together a list of online tools for you and your business. Some are free. Some will cost you a few dollars a month but any or all of them will save you time and aggravation – which equals saving money in the end.
New Years 2015

Let it Go: The Top 5 New Year's Absolutions

Look around the internet and you’ll see hundreds of posts dedicated to New Year’s Resolutions. List after list of promises to get fit, quit bad habits, spend more time doing X and less time doing Y. We write it all down with the best of intentions but almost all of those grand ideas fizzle before the end of spring. Then the guilt rolls in. This was going to be different! And to assuage the guilt you turn to one or more of the bad habits that got you in this mess in the first place. The diet’s already blown so why not treat yourself to that double fudge brownie? Then the guilt starts all over again. Get off the merry-go-round right now. This year, instead of crafting a list of unattainable New Year’s Resolutions, set yourself up with these New Year’s Absolutions.
Small world

3 Things Your Small Business Can Do That Big Businesses Can’t

There are three reasons why consumers like to shop at big, online businesses; selection, price and free shipping. As a small business owner it’s hard, if not impossible to compete in these areas. Your selection is always going to be limited and with your tight margins, you can’t afford to slash prices let alone offer free shipping. So how can you compete? By focusing on these three small things that big businesses can’t do.


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