Creative Marketing

Marketing for artists has become faster and easier than ever. Free sites such as Twitter, Facebook, and Pinterest allow makers to share their work with the world and put their products in front of as many potential customers as possible. Our section on marketing for artists will show you how to get the most out of online marketing opportunities without feeling like a sleazy used-car salesman.

Facebook Groups

Grow Your Handmade Business with Facebook Groups

Facebook Groups have been around for a long time, but it’s only been in the past few years that they’ve really taken off. There are small groups for just about every club, team and community on the planet and larger groups that cover everything from Astronomy to the X-Files. As a handmade seller, there are three good reasons to join multiple Facebook groups: to learn, to network and to sell. That last one is the one that can get you into the most trouble, so let’s take them in the least volatile order.
Small Business Saturday

It’s Time to Gear Up for Small Business Saturday!

Halloween is over and we’ve officially cut the ribbon on the start of the 2016 Holiday Shopping Season. Over the next few weeks, we’re going to be talking about things you can do to help your handmade business reach new heights starting with a primer on two of the hottest days for online sellers: Small Business Saturday and Cyber Monday. This year, Small Business Saturday falls on November 26. That’s the day after Black Friday, which is so appropriate. After shoppers are done scouring the major chains for deals, they can turn their attention to the mom and pop shops in their area. If you have your own brick and mortar store or a booth in marketplace, this day was made for you. But there are also plenty of ways online only shops can take advantage of this highly publicized event.
google search

Confused by SEO? Start With These 3 Easy Fixes

Google is just like you. They want to present internet denizens with the best possible response to their needs as quickly as possible in order to create a favorable impression. A favorable impression means the user will come back again and again because they trust the system. In the past, Google got tricked into serving up all kinds of spammy content on the first page of search results. Customers clicked, were unhappy with where they landed and they took it out on Google. So Google went to work refining the algorithm it uses to determine the best response to a query and it’s sent quite a few website owners into a tizzy. Let me assure you that everything Google is doing is in your best interest. By eliminating the poor quality sites, they’re making it easier for consumers to find your site – but Google can’t do it alone. You have to prove to the Google spiders that you’re worthy of becoming a first page result.
Instagram stories

Creative Marketing with Instagram Stories

Instagram Stories are 10 second videos or slideshows that disappear after 24 hours – yes, just like Snapchat but with one huge difference. With Snapchat, a person has to be following you in order to see your posts, but with Instagram, anyone can find your posts while browsing. That’s why Instagram Stories are a better marketing tool than a post on Snapchat. Before you run off and start filming, there are a few things you should know:
Thinking Woman

Is Your IndieMade Store Memorable?

It’s funny, the things we remember about places we’ve been. We might not remember the name of the place or the street it’s on but we do remember the unusual details – details that make us want to go back for another visit. The same thing happens online. I used to scrapbook and every now and then I get the urge to start again. When I do, I head for that online store with the cherries. I can’t ever remember the name or the URL, but I remember that they used cherries for loyalty points. I pop that into Google and there it is: A Cherry on Top.
Pokemon Go

How to Catch New Customers with Pokemon Go

21 million people are playing Pokemon Go on a daily basis making it the biggest mobile game of all time beating even the infamous Candy Crush. What’s even more remarkable is the fact that the average US IOS user spends more time playing the game per day than they spend on Facebook. All of this and the game is less than a month old. How does this tie-in to marketing your business? To figure that out, we first have to understand how the game works and how it differs from your typical mobile game.
Funko and Books

6 Inspiring Instagrams to Follow

Instagram has become an art form all its own. Some people use it to post random photos of themselves and their pets, but some artists are using the channel in unique ways that are totally inspiring. When we're feeling stuck, here are some of the Instagramers that help spark our imaginations. @Idafrosk Ida creates art on a plate using simple foods and simple shapes. There are food artists whose work is more complex, but we love the "hey, I can do that, too" feel of Ida's work.
Filming with an iphone

Marketing for Creatives: Getting Started on YouTube

Speaking at the 2016 Mobile World Congress this week, Facebook creator Mark Zuckerberg said, "Most of the content 10 years ago was text, and then photos, and now it’s quickly becoming videos. I just think that we’re going to be in a world a few years from now where the vast majority of the content that people consume online will be video." Video. Does that word scare you? Does the thought of standing in front of the camera hawking your wares make you feel faint? You’re not alone but you’re also missing out on a great opportunity if you click now and close this window.

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