Making the most out of opportunity is one of the cornerstones of being a small business owner. When time and budgets are tight, every minute counts. Getting on the craft show circuit is a great way to spread brand awareness about your craft business, but with a lot of time and energy being spent on production and preparation, it’s essential to be deliberate about what you want to gain from each show. Gaining a customer following at shows is great, but the key is to convert them into online shoppers.
Marketing for artists has become faster and easier than ever. Free sites such as Twitter, Facebook, and Pinterest allow makers to share their work with the world and put their products in front of as many potential customers as possible. Our section on marketing for artists will show you how to get the most out of online marketing opportunities without feeling like a sleazy used-car salesman.