Creative Marketing

Marketing for artists has become faster and easier than ever. Free sites such as Twitter, Facebook, and Pinterest allow makers to share their work with the world and put their products in front of as many potential customers as possible. Our section on marketing for artists will show you how to get the most out of online marketing opportunities without feeling like a sleazy used-car salesman.

Heidi Kingman's handwrought jewelry is available online.

How One Artist Uses Ecommerce as Her Main Selling Channel

In Heidi Kingman's own words, "Who says upscale jewelry has to be stuffy and sedate?" Kingman's handwrought jewelry pairs edgy with elegant and rustic with refined, a reflection of her dichotomous, creative soul--a polished attorney struggling to keep her sassy ingenuity in check. Learn more about how this artist finds work/life balance, and an outlet in her creative expression.
Read about three resources to create a professional header.

Web Design Tips: Branding Your Site with a Professional Header for Under $20

Are your products whimsical or dark? Are you selling romance or luxury? Are you all about hard edges or soft lines? Your web banner is your ecommerce store’s sign. It’s the first thing people see when they hit the page and it could be the last thing if it’s not done right. Here are three inexpensive ways to make sure that your brand is articulated in the graphics and tell your story.
Rotem fashion is all about sublime simplicity

Sublime Simplicity: How Rotem's Website Complements Its Fashion Aesthetic

Hear how Jean Roth creates unique apparel that is adorned with art, fabricated from skin-kissing fabrics and inspired by sublime simplicity. Whether you're dressing up or dressing down, move effortlessly from your yoga class, to shopping to a cultural event, Roth's artisan scarves, cardigans, drape jackets and tunics are the perfect selection for wherever life leads you.

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