Selling Online

When you sell crafts online, customers can't touch your work or look at it in person – they rely on your photos and item listings when deciding whether to buy. This section will show you how to stand out when you sell crafts online with compelling product descriptions and photography that catches potential buyers' eyes.

Sales Slow Down? Raise Your Prices

When sales slow, as they often do after the holidays are over, we often revert to the knee-jerk reaction of running a sale to encourage buyers to buy. But that mentality could do you more harm than good in the long run. And let's face it, fast cash is nice, but you should be in this for the longer haul. Let me say here that there are perfectly good reasons to run a sale that have nothing to do with purchasing panic. The best reason is to clear out old inventory that is taking up room on your shelf or in your brain. It could be that you made too many of an item and you're tired of looking at them. Or you made a mistake - that shrimp scented candle seemed like a good idea at the time but now. . .
Dream Business

Grow Your Handmade Business in 2017

There’s something about a fresh, new year that inspires us all to step up and dream big. If you already have an Indiemade store, then you’ve already accomplished the “step up” part. Now, it’s time for the “dream big”. Whether you’re looking for your first individual sale or your first wholesale purchase order, we’re here to help. To get you on the right road, we’ve gathered together this list of links to previously published content that can help you achieve your goals big or small.
Social Media Tree

Social Media Marketing for Creatives: Getting Started

Social media can be a marvelous tool for not only keeping in touch with your current customers but for finding new customers as well. I say “can be”, because like all things on the internet it takes time, effort and a bit of luck. So why bother? Because in 2016, every business needs a social media presence. A Facebook page says you’re serious about what you’re doing and that makes customers feel more confident. Sounds silly, doesn’t it? But a recent survey showed that 48% of shoppers check a brand’s social media pages before committing to buy a product.
Gingerbread cookies

Christmas in July: Are you ready to get ready for the holidays?

I know what you’re thinking right now. You’re thinking you have plenty of time. You don’t. As of July 2, the year is half over and there’s a weird phenomena that happens in the second half of the year; the last 182 days fly by faster than the first 182 days. You can quote planetary rotation and physics all you like but it will still be true because the second half of the year is filled with holidays and events that distract us from the task ahead. If you have kids, it’s ten times worse; back-to-school, Halloween, Thanksgiving. Factor in the dwindling sunlight hours and you’re already out of time.

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