Pinterest is a match made in heaven when it comes to makers and their craft. An image-driven social sharing network seems like a dream come true for those of us selling our goods online. Not only is Pinterest a great place to share your goods with potential customers and convert sales, but it is also a great place to pick up a little inspiration.
When you sell crafts online, customers can't touch your work or look at it in person – they rely on your photos and item listings when deciding whether to buy. This section will show you how to stand out when you sell crafts online with compelling product descriptions and photography that catches potential buyers' eyes.
Making the most out of opportunity is one of the cornerstones of being a small business owner. When time and budgets are tight, every minute counts. Getting on the craft show circuit is a great way to spread brand awareness about your craft business, but with a lot of time and energy being spent on production and preparation, it’s essential to be deliberate about what you want to gain from each show. Gaining a customer following at shows is great, but the key is to convert them into online shoppers.