Etsy Tips: Using Keywords in Item Titles

Effective Etsy listing titles using keywords are crucial to getting your items found. This is one big way that shoppers find your store via Etsy, Google, and other search engines. Keyword SEO might seem daunting, but once you learn the basics it becomes second nature. Here are some Etsy tips to improve your item titles using keywords:

Research the Best Keywords for Your Item

Keywords are terms that describe your item, including the material, color, style, age, upcoming holidays, your shop name, and any other properties that a shopper would use to describe your listing. There are several ways of finding and using keywords in your item titles:

        1. Google Adwords keyword tool

This article on keyword selection shows you how to use Adwords to find keywords for your items. Make sure to stay away from terms with too high or too low of a search volume.

          2. Etsy’s search bar

An easy way to find keyword phrases is the search bar on Etsy’s front page. The drop down box will auto-populate with common search terms that Etsy customers are already using, and you can use these as title keywords! Type a keyword into the search bar to see suggestions:

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For example, I want to create a title for a black acrylic raven necklace that I laser-cut. So I entered “raven” and then a space, and these terms popped up. Use a few of these keyword phrases in titles and tags — “raven jewelry” and “raven necklace” are a great start. Also search with other keywords and phrases, like “bird,” “bird necklace,” “crow,” and “acrylic,” to find more ideas.

          3. Comparative research

Research how other successful sellers are titling their items, and how they vary titles for similar items using keywords. You want to find what is right for your shop and what makes it unique, though, so don’t copy exact titles and descriptions from other shops.

Make the First Three Words Count, and Repeat Them

The first three words of your title are the most important for Etsy SEO. All of your title holds weight, but the first three words should reflect the best terms that describe your item. To maximize your SEO, repeat the first three words of the title in the first sentence of your item’s description AND in your item’s tags (if they fit). Then create “keyword phrases” (two- to three-word sayings using keywords) to use in titles and tags.

For example, if the listing title is “Orange Raven Necklace - Halloween Limited Edition Crow Bird Jewelry,” the first sentence of the description could begin with “This orange raven necklace is a Halloween limited edition….” Try to repeat at least the first three words while sounding natural and informative.

Vary Your Titles

Google doesn’t like it when you have too much repetition in your listings. These Etsy tips will be of no use if Google thinks you are a “bot” and lowers your search ranking. It’s crucial to use different titles for products that are very similar. It may seem strange to name items differently when they're identical except for their color or another detail, but it’s essential to building good SEO. Tweaking item titles occasionally can also help improve your Google search ranking. And always make sure you are using keywords that actually reflect your work, and not just random words, to get found.

For example, I have black, white, and orange raven necklaces in my shop, but I wouldn’t title every listing as [color of item] Raven Necklace or Acrylic Raven Necklace. Instead, the titles are:

Raven Necklace - Black Crow Bird by purpleandlime
Crow Raven Necklace - White Acrylic Bird Jewelry
Bird Crow Pink Necklace - Limited Edition Raven Lasercut Acrylic
Orange Raven Necklace - Halloween Limited Edition Crow Bird Jewelry

Use Proper Spacing and Punctuation

After putting effort into making awesome titles, be sure that you have search engine-friendly punctuation. It’s best to put spaces before and after dashes (-) or to use commas, as Google doesn’t include them. Additionally, do not use more than three words written in all capital letters in your item titles and stay under the 140-character limit. You can preview how your title will look on Google right on the listing edit page! Etsy has more specific info about which symbols are permitted in titles in this help article.

With practice, these Etsy tips can help you increase views and sales — simply by using keywords!

Rebecca George is a certified Etsy educator and owner of women's fashion and accessory company Purple and Lime.

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Thank you! Great info. I'll try to pu some of this into practice! I'm finding it very hard to get found in such a vast market. :)

Mandi Grant

That search trick is great - I find it tricky to come up with a variety of ways to describe one thing!

Kamilla Ruus

I think it's always difficult to come up with a descriptive meta title with a great keyword. I make paintings and I used Google Adwords to see what people in Denmark search for, when they search for art online. There is not much data, so looking at Etsy's search suggestions will really help me a lot to make better meta titles in the future.



I think you made some great points on how to better your store with keywords. I'm trying a different route. I created a random product button for etsy at and then promote my product on the side of this site. I would love to hear your thoughts on this technique. 



Thaknd for all this great info.

Jenny Tan

Hi Rebecca,

Thanks for the info. Very useful.

How did you find out about the need to repeat phrases from the title in the tags? I've been wondering that for a while now. Does Etsy mention this in its official guidelines anywhere? Trying to figure out exactly what how to optimise my items.



Mary Kesler


I know Etsy changed how search works in mid 2015.  Are you Etsy SEO tips still relevant?  Is there an updated article?



Ken William

The search trick is awesome, thanks to Rebecca George for sharing.

An Quach

Wow, I try some tips and find a list of keyword for my new site. Love to use Google Search and Adwords. 

Note: everyone should try to check the competitor for each keyword. because some keyword is quite difficult to SEO and ranking.

Earrings Artisan

I have only just started to try to learn about SEO for my Etsy shop - even just the term SEO scared me - but anyway I am glad that I found your blog and this post - it is very informative.
One question if I may - I read somewhere that 'recency' has a positive effect on visibility of an item and hence its shop - so if I had say 20 new products to list in your opinion would it be a good strategy to drip feed them list say 2 a day for 10 days - would that assist with visibility? I would value your opinion.

cheers, Christine
my shop is (please delete if this shouldn't be here :) )


Hi Christine,

Search engines place a lot of weight on current content, how many other sites link to your site, and a billion other factors.

We recommend listing your products and consider adding copy / content like blog posts.

If you're ready to work on SEO, we point customers to these resources on

We hope you find this info helpful.

Bali Artisan Jewelry

Wondering if you have any thoughts on whether placing a link from one Etsy shop to another Etsy shop will do anything for SEO visibility for the linked to shop? I have read that in general SEO with websites linking to another website gives a certain amount of link juice to the receipient site - does this work within Etsy from one shop to another?

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