Frequently Asked Questions

There's a good chance we've heard your question before. But if you don't find what you're looking for here, just Contact us and we'll do our best to answer.

All our plans are payable monthly, in advance, via PayPal. You can pay from your PayPal balance, from your bank account, or from a credit card. We never see any of these details, so you can try IndieMade out without worrying about the privacy of your payment information.

When you sign up, you'll be emailed an activation code in the form of a hyperlink. When you click on it, you'll be forwarded over to PayPal to authorize a monthly payment starting in 30 days. Then you'll have access to your site, with all plan features fully functional.

If you cancel during the trial period, you won't owe a dime. And you can cancel anytime after that without penalty -- but you are responsible for the charges incurred up until your cancellation. We don't offer pro-rated refunds on the monthly subscription fees. 

Visit your account pages on the main IndieMade website and click on the link that reads Change plan or payments for the site you want to modify. You can upgrade or downgrade at any time; you simply need to authorize the new payment at PayPal. If you want to downgrade, you'll have to be within the limits set for that tier (for example, you'll need to have no more than 10 products if you want to downgrade to the basic tier.)

We're sorry to see you go! But of course you can cancel whenever you want without penalty.

The easiest way to cancel is simply to log into your account on and select "Cancel site" next to the site you no longer want. We'll take down your site and cancel your PayPal subscription for you. But you can also cancel by visiting your PayPal account and stopping the flow of funds from there.

Note that in both cases, your site will be taken down immediately upon cancellation. We do not offer pro-rated refunds on the unused portions of subscriptions.

We do not take down sites on email request. Instead, you must log onto a password-protected part of the site, or to PayPal, to cancel. This proves that you're the site owner and have authority to take it down.

Sorry -- no.

Maybe. Your site is not actually destroyed when you cancel, so you may be able to restore it to exactly the way it was before.

Visit your account pages at If your site is marked as suspended, just click on the link reading "authorize a new monthly payment" to restore access immediately. You'll have to OK a new payment through PayPal, but your site will be turned on immediately. If you see the text "Site no longer exists," then you'll have to create a new site from scratch at the signup pages.

No, your customers are yours.  They do not need to have accounts with us in order to shop on your site.

No. We have three payment processors that you can use: PayPal, 2Checkout and Stripe. Your customers can pay for your products with their credit cards, with transfers from their bank accounts, or from their PayPal balances. They don't need accounts with PayPal, 2Checkout or Stripe to do this.

With Stripe we use a direct checkout method where your customers never leave your site, we can now offer this because we also offer free secure certificates and there is no reason not to enable SSL on your IndieMade site with whatever processor you choose.

Like all payment processors they take a small percentage of your sales. But IndieMade doesn't take anything -- the only payments you make to IndieMade are your monthly subscription payments.

Yes, it's a fully functional shopping cart and order database. The IndieMade system keeps track of your orders, customers, and taxes for you. You can look at reports (including end-of-year taxes), reprint order or resend invoices, add or remove line items to existing orders, send notifications to customers, and so on.

No. There are no fees of any kind beyond the monthly subscription fee.

No, we have customers from all over the world, in a variety of countries. Just select your country from the options in the store > settings page.

You can pick from any of the following currencies for your store:

  • United States Dollar
  • Canadian Dollar
  • Euro
  • British Pound
  • Japanese Yen
  • Australian Dollar
  • New Zealand Dollar
  • Swiss Franc
  • Hong Kong Dollar
  • Singapore Dollar
  • Swedish Krona
  • Danish Krone
  • Polish Zloty
  • Norwegian Krone
  • Hungarian Forint
  • Czech Koruna
  • Israeli New Shekel
  • Mexican Peso
  • Philippine Peso
  • New Taiwan Dollar
  • Thai Baht

Your customers can purchase from anywhere in the world that PayPal supports, using their native currency. PayPal will automatically do the exchange for you.

You can sell anything you want on your IndieMade site, so long as it's legal to sell it. IndieMade isn't a marketplace and it isn't curated. You don't have to be independent, or an artist, or even create what you sell. It's your site and you can do whatever you want with it.  (Just don't break any laws, OK? We're serious about that part.)

Yes, you can import multiple products at once using a spreadsheet. The spreadsheet format and instructions are found here

The IndieMade system creates an order, and gives it a number,  whenever someone with a product in his or her cart starts to check out. However the customer may not actually complete the checkout until days or even weeks later, or may abandon the cart altogether. You only get emailed when the order is complete and fully paid for, so the order numbers are sometimes not sequential.

You can see the status of all orders, including ones in checkout, by visiting the orders page in your dashboard and selecting "all orders" in the status pulldown.

Yes. We give you a rich text editor so you can modify the pages whenever you like. You can upload photos, format text, hyperlink to things, even embed video files. And you can add as many your plan allows; they'll appear in your site's primary or secondary navigation automatically.

No. If you don't need or want one of our standard features -- like a store, or a photo gallery, or an event calendar -- simply don't use it, and it won't appear on your website.

For example, until you add a product, visitors to your site won't see any Store-related options. Until you upload a picture, they won't see anything about galleries. And so on.


We can import blog postings, comments, and (usually) images from WordPress, Blogger, Moveable Type, Live Journal, and others. Just log into your existing blog, export the posts you want to keep, and then open a technical support request with us by emailing it to We'll do our best to import what you have into your IndieMade site.

If you use a different blogging system, you may still be in luck, as the WordPress format is rapidly becoming the lingua franca of the blogging world. Just poke around and see if you can find a way to export to that format. We'll help you if we can.

Yes, our standard and higher plans allow you to use your own URL to "point to" your IndieMade site. You don't have to own the domain before you sign up, but if you do, you can get your new site ready before redirecting traffic from your existing site.

You can purchase your domain from just about anyone, but many of our customers use GoDaddy, because they are inexpensive and because the online instructions on setting it up with IndieMade are good. We're also personally big fans of DreamHost; they are inexpensive and have good support. 

Our handbook pages on using your own domain with IndieMade explains the process in more detail.

Your IndieMade site takes care of many traditional SEO tasks automatically for you. It creates search-engine-friendly URLs, structures your HTML pages properly, generates canonical tags, submits nightly a list of your pages to Google and Bing, and so on. It also automatically creates meta keywords and meta descriptions from the content you've added, and it generates FaceBook's open graph tags as well.

As site owner you also have control over meta keywords, descriptions, and <title> tag if you want to go that far -- but many of our customers just use the defaults.

Visit your IndieMade account pages. Click on the link reading "Edit site details" to make your changes.

You should be aware that it can take several minutes for the changes you make to take effect. 

Yes. We provide you with a number of high-quality themes for your website, and you can switch between them whenever you like. You can upload your logo or banner, pick a color scheme, select from a variety of fonts, and so on.

And of course you can change the content of your pages whenever you like -- there's a fully functional, rich text editor that makes editing a breeze.

For products, galleries, and news mentions, don't resize your images. The IndieMade system will automatically create appropriately sized copies of your images for you, so they look great in whatever theme you pick. Switch themes, and your images will automatically get resized to match. This way your site loads quickly and looks great.

If you're adding pictures to a blog post or a page, though, you have more flexibility. Scale them down to whatever size fits your design using your image editor of choice -- this is better than using the rich text editor's scaling functionality, which can result in pixelated images. Further, large images take longer for your audience to download, so smaller is better.

See our photo sizing handbook page for more details.

Any content can be edited in your dashboard.  Any sections in which you have content will appear in your navigation.  Should you choose later to remove any section:  blog, store, galleries, news or events, just delete the section’s contents in your dashboard and it will automatically remove it from navigation.

Any content can be edited in your dashboard.  Any sections in which you have content will appear in your navigation.  Should you choose later to remove any section -- blog, store, galleries, news or events -- just delete or hide the section’s contents in your dashboard, and it won't appear in the navigation.

Yes, this can save you lots of time. First, download your products in a CSV file from Etsy:

  1. Log into your Etsy store
  2. Go to Shop Settings > Options
  3. Select the Download Data tab
  4. Under Currently for Sale Listings, push the button reading Download CSV

Then, in your IndieMade dashboard, visit store > products and click on Import Products from CSV.  (Are your products one-of-a-kind? If so, check the one-of-a-kind box and it'll automatically be removed from your store when it sells.) Upload your file and IndieMade will take care of the rest. We'll make copies of your product photographs, adapt the description, set the product price, and so on. You'll have a fully stocked store in only a few minutes.

We'll also automatically categorize your products using the most valuable tags. Sometimes you'll want to rename or delete categories after the import. To do this, visit store > settings in your dashboard and scroll to the bottom to edit the categories.

Finally -- are you on the pro or plus tier? If so, you can "link" these products to your Etsy store. Read this handbook page for more info.

To prove to Pinterest you own your IndieMade site, you need to add a special "meta tag" to your site. Follow Pinterest's instructions to get a meta tag. Then just email the tag to us at and we'll get it added to your site's front page on your behalf. Once we're done you can verify with Pinterest. Easy peasy.

We verify sites for Google using the meta tag method. First, read Google's instructions, but instead of uploading it to your site, email the HTML tag to us at We'll get the tag added to your front page for you, after which you can finish the verification process. 

It's really simple:

  1. Sign up for Google Analytics here.
  2. Copy your UA tracking code from Google by following the instructions here.
  3. Follow this user guide page on where to paste the UA code in your dashboard.

That's it -- we'll automatically send information to Google on visitors, product purchases, and so on.

Your IndieMade site counts a page view whether it's done by you, the logged-in site owner, or by a search engine robot. Google doesn't record either of those visits.

To be frank, Google Analytics is a far more sophisticated usage tracking system. That's why we recommend it to all our users. Once you've integrated with it -- and it's really easy to do so -- you should use it exclusively. It's really a great tool, and free.

Open a support ticket and give us your conversion ID. (If you can't find it, just email us the fragment of code Google gives you.) Our attractive and clever customer care staff will take care of the rest.

Yes, all IndieMade sites support Pinterest rich pins without any work on your part. Simply validate your site and then apply for rich pins on Pinterest's Rich Pin Validator page. Both products and blog posts are ready for pins, so paste the URL of a post or a product into the box.

There is no need to explicitly add links on your site to your Google+ profile, or to add a meta tag with rel="publisher" to your site's <head> section. Your IndieMade site takes those steps automatically for you. Just enter your Google+ page into the "Social Web" section as described in the Website Settings section of the handbook, and you're done.

However, you may still want to add a reciprical link from your Google+ profile to your IndieMade site. Sign into your Google+ profile, click Edit profile, click the Contributor To section, and then click Add custom link. Put your site URL in the box and then click Save.


We host your site at the world's finest managed hosting facility, Rackspace. We run regular backups of your site content, configuration, and uploaded files, with copies distributed across the country. The hardware we run on is highly redundant; even if a CPU or a disk fails, your material is safe.

No. Our servers are hosted and professionally administered by Rackspace, a recognized leader in hosting services. They manage and monitor the hardware for us, in a secure facility that's staffed twenty-four hours a day, seven days a week. It's much more expensive than running IndieMade on our own servers, but this way we can give our customers world-class service.

Yes! If you decide to move, we'll be sorry to see you go, but your data is yours.

Just ask us, and we'll zip up all your uploaded images and make them available for you to download. Our software is based on an open-source content management system called Drupal. We'll create a dump of your database for you, as well, which you can use to spin up your site elsewhere. This database includes blog postings, product information, order history, your customer list, and so on.

However, there are some gotchas: first, getting the site running on another host is not a trivial undertaking. You may have to hire someone knowledgeable in Drupal to do that for you, and this may be expensive. And you can't take our dashboard, themes, or custom code with you -- those we can't share, as they are what make our business special. Finally, you have to be paid up. Only fair.

The username and password for your IndieMade site (for example, and your main IndieMade account (that is, the one at are not necessarily the same. If you change the password on one, that does not change it on the other.

If you've forgotten your password, just click on the "Request new password" tab on your login page, and enter your email address. You'll get a one-time login link via email. Click on it and you can change your password.

If you can log in at your IndieMade site address ( and not your custom URL (, then check to make sure that you've properly configured your custom URL.