Ask Customer Care to do this for you
September 23, 2014
Michelle, just open a ticket with support and ask them to make this change for you. You can have as many products you want on a page.
(The reason this setting is not in your dashboard is that we try to keep the dashboard easy to use. If we don't think a feature is useful to a majority of our customers we don't put it in. Otherwise we'd have a dashboard with a thousand edit boxes and radio buttons and checkboxes! But the customer care reps do have a thousand edit boxes and radio buttons and checkboxes, so just ask them and they can help.)
Customize number of products shown per page in Store
I have had customers ask if I can turn on customization of page display in the store. They were dispointed that they could only see 20 items per page. I agree. When I shop, if the option is available I will change to display 40-100 items per page, so I have to change pages less. I would love to be able to increase the products per page in my store for my customers.