Feeling merry? Maybe not so much? You’re not alone. As much the holidays can be filled with good sales and good cheer, it’s also a time of stress for many entrepreneurs. And if you’re trying to run a handmade or art biz while holding down a full-time job – just stop everything right now, close your eyes and take three deep breaths. Now here’s a list of holiday “don’ts” that can help you get more out of the last few weeks of 2018.
If you’re a solopreneur, you probably have a love / hate relationship with Thanksgiving week. Many store owners are dealing with a sudden boost in business, which is great, if you can keep up. Creating handmade items, shipping, customer service – the holiday may only be one day but it manages to eat up an enormous amount of time, leaving you struggling to fit a sixty hour work week into 24 hours.
Here in America, we love Halloween. We love it so much that as a nation, we’re going to spend nearly $7 billion dollars this year on costumes, candy, parties and décor. The National Retail Federation says that 81% of consumers 18 – 34 will be celebrating the day with half either giving or attending a party. 7 out of 10 will don a costume and 1 out of 5 plan to dress up their pet as well. All of this Halloween hubbub means an increase in Google and social media searches, too as consumers look for new ways to celebrate this old holiday. Why not join in the fun? Here are a few Halloween tricks and treats you can use to scare up some last minute customers for your online business.
Back-to-School time is a time for new clothes, fresh crayons and backpacks that express our latest interest and it doesn't matter if you're 5 or 50! Most of us grew up with the back-to-school routine, so we're programmed to think of school supplies in September like we think about costumes in October. Because of this, every major retailer is rolling out a large supply of traditional back-to-school supplies and lowering prices at the same time. So even if you don't have kids to shop for, it's still a great time to get super deals on school supplies that you can use in your home business. Here are our 5 favorite, must-have items:
Back to school time is here and that means a new beginning for the year. Whether you are heading back to class yourself, have little ones about to start up again, or you just want to capture that new school feeling for your business, here are some ways you can freshen up your online store and seize some of that excitement!
One way to increase traffic to your store and grow your brand is through social sharing. Your IndieMade dashboard has all the tools you need but some store owners aren’t taking full advantage of all those tools have to offer. If you already have social accounts, all you have to do is spend a little time tweaking your sharing buttons now and then load social friendly titles every time you list a new product. If you make sharing easy for your visitors and they’ll do your marketing for you and that’s time well spent.
Your customers look to you for fresh ideas and inspiration. Jewelry, home decor, even handmade soaps and greeting cards can help winter-weary customers slide into spring. Here are three quick ways to give your brand a seasonal boost: featuring products, updating keywords and lightening up your social. Read on for details. . . .
Handmade jewelry is one of the most popular categories here on IndieMade. From fun and funky, to statement pieces with rare gems, there really is something for everyone on our platform. That’s great for buyers, but sellers without a distinct brand can get lost in a sea of beads. Why should buyers choose your store over any other? It’s all about narrowing your brand and in turn your audience.
Buying commercially-made soap is cheap and easy but being stuck with a long list of unpronounceable ingredients is rough. Enter the handmade soap makers like Diana Gale. Her line of bars, butters and body washes are all-natural: no detergents, non-organic alcohols, phthalates, pormaldehydes, silicones or phosphates. Now here's Diana to talk more about life as handmade soap maker and seller.