Blogs

Handmade jewelry is one of the most popular categories here on IndieMade. From fun and funky, to statement pieces with rare gems, there really is something for everyone on our platform. That’s great for buyers, but sellers without a distinct brand can get lost in a sea of beads. Why should buyers choose your store over any other? It’s all about narrowing your brand and in turn your audience.

Facebook Groups have been around for a long time, but it’s only been in the past few years that they’ve really taken off. There are small groups for just about every club, team and community on the planet and larger groups that cover everything from Astronomy to the X-Files. As a handmade seller, there are three good reasons to join multiple Facebook groups: to learn, to network and to sell. That last one is the one that can get you into the most trouble, so let’s take them in the least volatile order.

As soon as you make the decision to start selling your handmade goods online, it’s all about that first sale. It’s a huge thrill knowing someone wants what you made, and the money is nice, too. But sales are like potato chips – you can’t have just one, you need another and then another. And if you don’t get as many as you hoped in the time frame you imagined, it’s easy to get discouraged. In one week you go from feeling like a successful entrepreneur to feeling like a total failure. That’s one, tough roller coaster ride. Obviously, you want to sell what you make but to survive the long haul, you need to open yourself up to other measures of success.