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Feeling merry? Maybe not so much? You’re not alone. As much the holidays can be filled with good sales and good cheer, it’s also a time of stress for many entrepreneurs. And if you’re trying to run a handmade or art biz while holding down a full-time job – just stop everything right now, close your eyes and take three deep breaths. Now here’s a list of holiday “don’ts” that can help you get more out of the last few weeks of 2018.

Here in America, we love Halloween. We love it so much that as a nation, we’re going to spend nearly $7 billion dollars this year on costumes, candy, parties and décor. The National Retail Federation says that 81% of consumers 18 – 34 will be celebrating the day with half either giving or attending a party. 7 out of 10 will don a costume and 1 out of 5 plan to dress up their pet as well. All of this Halloween hubbub means an increase in Google and social media searches, too as consumers look for new ways to celebrate this old holiday. Why not join in the fun? Here are a few Halloween tricks and treats you can use to scare up some last minute customers for your online business.

Back to school time is here and that means a new beginning for the year. Whether you are heading back to class yourself, have little ones about to start up again, or you just want to capture that new school feeling for your business, here are some ways you can freshen up your online store and seize some of that excitement!

Your customers look to you for fresh ideas and inspiration. Jewelry, home decor, even handmade soaps and greeting cards can help winter-weary customers slide into spring. Here are three quick ways to give your brand a seasonal boost: featuring products, updating keywords and lightening up your social. Read on for details. . . .