Instagram Stories are 10 second videos or slideshows that disappear after 24 hours – yes, just like Snapchat but with one huge difference. With Snapchat, a person has to be following you in order to see your posts, but with Instagram, anyone can find your posts while browsing. That’s why Instagram Stories are a better marketing tool than a post on Snapchat. Before you run off and start filming, there are a few things you should know:
It’s funny, the things we remember about places we’ve been. We might not remember the name of the place or the street it’s on but we do remember the unusual details – details that make us want to go back for another visit. The same thing happens online. I used to scrapbook and every now and then I get the urge to start again. When I do, I head for that online store with the cherries. I can’t ever remember the name or the URL, but I remember that they used cherries for loyalty points. I pop that into Google and there it is: A Cherry on Top.
21 million people are playing Pokemon Go on a daily basis making it the biggest mobile game of all time beating even the infamous Candy Crush. What’s even more remarkable is the fact that the average US IOS user spends more time playing the game per day than they spend on Facebook. All of this and the game is less than a month old. How does this tie-in to marketing your business? To figure that out, we first have to understand how the game works and how it differs from your typical mobile game.
This week, we're shining the spotlight on artist Tamara Kraft. Tamara's goal in life is to make you smile - even laugh - with her art and she's succeeding beautifully. Incredibly, her "pithy with attitude" artistic style evolved out of a terrible tragedy. Here's Tamara to tell you all about what she loves, what she does and what keeps her going.
I'd like to introduce you to an exciting mobile check-in app called Burbn. Instead of simply clicking a button, you take photos of the bar or restaurant, then share them through the app so all of your friends can live vicariously through you. You have that app on your phone, right? You use it almost every day, right? No? Maybe you know it by its new name - Instagram? That is what's known in the startup world, as a pivot. Of course, not all pivots work out as well as Burbn. Some companies can't stop pivoting and that’s a bad sign for investors. The trick is knowing when a left turn is the right turn versus a turn down a dead end street.
When I asked Cyndee Rasmussen of Lovin Each Stitch to tell me about herself in 2 sentences, she didn't know what to say! So, I'll say it for her. Cyndee designs, makes and sells handmade handbags and accessories. She's a proud Canadian and if you're anywhere near Alberta, you can see her this summer at the St. Albert Farmer's Market. (We love online selling, but it's always nice to see the merchandise in person!) I'll let Cyndee take over from here. . . .
This week, we're headed west to meet up with Dennis and Jill Hendrix of Wyoming Silvers. They pay homage to their part of the US not only with unique, handmade jewelry and housewares, even their store categories are named after towns in Wyoming. If you're a nature lover, you'll love the pieces in their IndieMade store. Here's Jill to tell us more about her business:
Instagram has become an art form all its own. Some people use it to post random photos of themselves and their pets, but some artists are using the channel in unique ways that are totally inspiring. When we're feeling stuck, here are some of the Instagramers that help spark our imaginations. @Idafrosk Ida creates art on a plate using simple foods and simple shapes. There are food artists whose work is more complex, but we love the "hey, I can do that, too" feel of Ida's work.