What do cars, guitars and your online store have in common? In order to perform properly, they all need a tune-up now and then. Set aside 20 minutes next week at a time when you can give your store your full attention to review each of the areas listed below. Any time you spend now will go a long way toward getting your store ready for the holidays, which will be here before you know it.
This week we're talking with one of the queens of IndieMade social media marketing. We see Nancy on Twitter everyday sharing her pieces as well as pieces from fellow artisans both on IndieMade and Etsy. Today, she's here to talk about how she got started selling online, what inspires her and what she would do if she had the whole day to herself. Please welcome Nancy of Jazz it Up with Designs by Nancy.
Anita DiRenzo is the creative force behind In Fine Feathers. One of the more unusual stores here on IndieMade, she makes and sells costume pieces and props for dancers, all with a gypsy flair. Today, she’s with us to talk about why she started selling online, her inspirations and her advice for other creatives who are thinking about following in her barefoot footsteps.
Taking a good photograph is just the first step in the product photography process. Pretty often, when photographing small products, the photograph is larger than life size. For example, a ring is about an inch wide but the picture can be five to ten times as big as that. When viewing products at this magnitude, all the minor scratches, blemishes, reflections, etc. suddenly become visible and make your product look bad. That’s when photo editing and retouching becomes important.
Carole Grant was working as an interior decorator when something happened that changed her life completely. At first, it must have seemed to her as if her life as she knew it was over, but during her recovery, she discovered a new passion that changed her life again -- but this time, in a good way. Introducing Carole Grant of CG Studio Jewelry
Are you a jewelry designer on the lookout for really unique beads and pendants? If so, there are many wonderful art bead resources available on IndieMade. Art Beads can be defined as "A bead, charm, button or finding made by an independent artist. Art beads are the vision and handiwork of an individual artist. " Art beads are not made in a factory. They are handmade individually or in small batches. Art beads can be handmade of glass, textiles, ceramic, polymer clay, metals etc. The key points are that they result from the creative ideas and the hands of the artist who is offering them. Each of the artists highlighted below are well worth a visit. You'll find yourself excited and inspired to create fabulous jewelry designs with their tiny works of art!
Winter is over. It’s time to open the windows, clear out the clutter and start fresh. Let’s begin with your craft room / space / desk / corner of the dining room. Do you have supplies you don’t need? Items you bought for a project you’ll never get to? Leftovers from a project you won’t make again? Dried up paints, too small fabric bits, and broken objects? No? Really? Look again.
Casey Virata is a hardworking, single mom who is happily living her dream of being a working artist. From big, bold prints to intricate word art, there's a sense of whimsy in everything she makes which is not surprising since she says she's inspired by music, nature and laughter. Her store is called Luckii Arts (pronounced Lucky Eye) and is a tribute to both her father and her sister. This week, we asked her to swap out her paintbrushes for a keyboard so she could answer our burning questions about her art and her store.
When a customer visits your online store for the first time, sameness will make them feel at home. They intuitively know to click on the store to shop or image for more detail. They know what a bracelet is and they can imagine how it feels if you tell them it’s made of glass. This is a good thing. Right? But imagine if you visited an online store and the pictures were all upside down. Instead of bracelets, they were selling Whoziwazzis in shades of sluberack and ziptoad. Would you run from the madness or stay and click around?