In any discussion of social media, Twitter generally comes in a poor second or even third to Facebook. But when you’re talking specifically about social media as a marketing tool, I say Twitter comes out on top in three ways. First, Twitter is fast. The messages are short which makes it incredibly easy to skim. Facebook is overloaded with lengthy posts, ads, a cluttered sidebar, chat boxes and notifications all over the place.
Social media can be a marvelous tool for not only keeping in touch with your current customers but for finding new customers as well. I say “can be”, because like all things on the internet it takes time, effort and a bit of luck. So why bother? Because in 2016, every business needs a social media presence. A Facebook page says you’re serious about what you’re doing and that makes customers feel more confident. Sounds silly, doesn’t it? But a recent survey showed that 48% of shoppers check a brand’s social media pages before committing to buy a product.
I have a confession to make; I’m not much of a planner. I love Plan With Me videos and calendars of all kinds. I love the stickers and pens and I’m completely enamored with the idea of having my future sketched out in neat little boxes. Unfortunately, somewhere between my passion for planning and the actual execution, I get lost. The planners (multiple) that I bought the first week of the new year are empty and abandoned by St. Patrick’s Day. The To Do lists that work so well in April get ignored in May. The supplies I invested in because I was sure that a range of stickers and colored gel pens would keep me on track – they’re in a box in the garage waiting for the passion to return.
Traditional planners are excellent for keeping track of appointments, 'to do' lists, work hours and important reminders. But for creatives who are constantly overflowing with thoughts and ideas, calendar-based planning can feel very restrictive. If you need a more expansive way to keep track of your life, try Bullet Journaling.
There’s a new trend that combines the visual impact of cute wall calendars with the precision of an executive Day-Timer and it’s simply referred to as “planners”. The word may be simple, but the concept is not and that can lead to rabid planner passion which rarely leads to planner peace. How does one achieve To Do list nirvana? We invited productivity expert Alexis Giostra over to chat about that very thing. Read carefully and heed her advice and soon, you too will become one with your daily schedule.
Type the phrase “plan with me” into the YouTube search box and you’ll be drawn in to a whole new world. It’s a world of Life Planners and kikki.K, spiral or arc bound, horizontal vs. vertical, half boxes and checklists, hydration stickers and weekend banners. Yes, planners have their own language but don’t worry; it’s easy to catch on. Actually, catching on is what you should worry about – because once you head down this rabbit hole, there’s no turning back.
I’m not a fan of the hardware store, so when my husband said he had to run in to pick up a few items, I opted to sit in the car. To amuse myself while I waited, I pulled out my mobile phone to check my Twitter feed. I read and followed and that follow led me to a new follow and by the time my husband returned, I had made 4 new connections on Twitter and had tagged two dozen potential new followers. The next time you’re waiting for a conference call, the kids to get out of school or the water to boil; try one of these short but powerful tasks. You’d be surprised by what you can accomplish in just ten minutes.
Online advertising is often confusing and expensive, but a Facebook boost is a different animal. It's a low risk way to reach a large pool of potential customers and it's extremely easy to implement once you get past that initial pop of newness. Follow these simple steps and soon you'll be the master of boosted post.
Thanksgiving feels like the last big breath you take before you dive into the pool for a long swim. It’s both cleansing and preparatory. It’s a time for passive reflection mixed with heady anticipation. The holidays are here at last and no matter how old you are, there’s always that child inside that can’t wait for the lights, the sounds, the hubbub and the presents.