Blogs

Is Anybody Home? : How to Keep Your Store Looking Active

Red Door
Selling to a customer is all about trust. A stranger has to believe that if they send you some money, you’ll mail them an item that is equal to or of greater value than the amount that was sent. One way to earn that trust is by showing that your store is active and you care. Remember, we’re talking appearance here, not reality. You could have uploaded six new items yesterday but a first time visitor wouldn’t know that unless you make it clear. There are several ways to do that:

Scare Up More Customers with these Halloween Tricks and Treats

Halloween Infographic
Here in America, we love Halloween. We love it so much that as a nation, we’re going to spend nearly $7 billion dollars this year on costumes, candy, parties and décor. The National Retail Federation says that 81% of consumers 18 – 34 will be celebrating the day with half either giving or attending a party. 7 out of 10 will don a costume and 1 out of 5 plan to dress up their pet as well. All of this Halloween hubbub means an increase in Google and social media searches, too as consumers look for new ways to celebrate this old holiday. Why not join in the fun? Here are a few Halloween tricks and treats you can use to scare up some last minute customers for your online business.

Stalled? It Might Be Time for a Radical Change

Woman with leaves falling on her
How's business? If your answer was anything but, "fantastic", then it might be time for a radical change. Did you just get a shiver down your spine? That's not the Halloween spirit, that's your natural inclination to avoid change - especially "radical" change. But if you've poured everything you have into your online business; the best products, marketing, branding and it's still not paying off the way you hoped, then it's time for something completely different. What? To figure that out, we're going to take a tip from TV's Marcus Lemonis and look at People, Process and Product.

So You Want to Run a Webinar

Woman with laptop and dog
A webinar isn’t something you whip up over night. A good one takes planning and perseverance and yes, you might find yourself talking to yourself for three-quarters of an hour. But webinars can also be an incredible way of connecting with your audience, converting new customers and, if you’re good at what you do, they can even turn out to be an additional source of revenue.

When Success is Stressful it’s Time to Hire a VA

Open laptop
I’ve seen people walk away from a successful business because they couldn’t handle the increased responsibilities. This is particularly true for artists who would rather spend their time creating works than marketing, shipping and customer service. It’s even worse if you have a full-time job that you can’t or don’t want to quit. How do you find not just the time but the brain-space to go on? You hire some virtual help.

Craft Show Checklist

Craft Show Checklist

We know that selling at craft shows is a lot of work...and you need to bring a LOT of stuff!

Just so you don't forget anything, we've whipped up a handy list of the essentials for success, including those "just in case" emergancy items. You can download IndieMade's Craft Show Checklist at the bottom of this post.

If you have your own must-bring item I hope you share it with us in the comments :)

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