Blogs

Giving Thanks

Posted by Cynthia Boris

Sunset Girl
Thanksgiving feels like the last big breath you take before you dive into the pool for a long swim. It’s both cleansing and preparatory. It’s a time for passive reflection mixed with heady anticipation. The holidays are here at last and no matter how old you are, there’s always that child inside that can’t wait for the lights, the sounds, the hubbub and the presents.

Holiday Helper: Hiring Help

Posted by Cynthia Boris

Packaging tape
Your holiday To Do list is longer than Santa’s “nice” list but you’ve convinced yourself that with the right amount of organization and only 5 hours sleep a night, you can get it all done before December 25th. That may be so, but the holidays only roll around once a year; don’t you want to enjoy them? When you try to do it all, you miss out on the best moments. You body might make it to your child’s holiday recital but your brain will be at the grocery store gathering ingredients for homemade cookies. And when you bake the cookies with your kids, your brain will be in the garage packing orders. That’s no way to celebrate the season. The solution? Hire some help.

Is Anybody Home? : How to Keep Your Store Looking Active

Posted by Cynthia Boris

Red Door
Selling to a customer is all about trust. A stranger has to believe that if they send you some money, you’ll mail them an item that is equal to or of greater value than the amount that was sent. One way to earn that trust is by showing that your store is active and you care. Remember, we’re talking appearance here, not reality. You could have uploaded six new items yesterday but a first time visitor wouldn’t know that unless you make it clear. There are several ways to do that:

Scare Up More Customers with these Halloween Tricks and Treats

Posted by Cynthia Boris

Halloween Infographic
Here in America, we love Halloween. We love it so much that as a nation, we’re going to spend nearly $7 billion dollars this year on costumes, candy, parties and décor. The National Retail Federation says that 81% of consumers 18 – 34 will be celebrating the day with half either giving or attending a party. 7 out of 10 will don a costume and 1 out of 5 plan to dress up their pet as well. All of this Halloween hubbub means an increase in Google and social media searches, too as consumers look for new ways to celebrate this old holiday. Why not join in the fun? Here are a few Halloween tricks and treats you can use to scare up some last minute customers for your online business.

Stalled? It Might Be Time for a Radical Change

Posted by Cynthia Boris

Woman with leaves falling on her
How's business? If your answer was anything but, "fantastic", then it might be time for a radical change. Did you just get a shiver down your spine? That's not the Halloween spirit, that's your natural inclination to avoid change - especially "radical" change. But if you've poured everything you have into your online business; the best products, marketing, branding and it's still not paying off the way you hoped, then it's time for something completely different. What? To figure that out, we're going to take a tip from TV's Marcus Lemonis and look at People, Process and Product.

So You Want to Run a Webinar

Posted by Cynthia Boris

Woman with laptop and dog
A webinar isn’t something you whip up over night. A good one takes planning and perseverance and yes, you might find yourself talking to yourself for three-quarters of an hour. But webinars can also be an incredible way of connecting with your audience, converting new customers and, if you’re good at what you do, they can even turn out to be an additional source of revenue.

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