Online advertising is often confusing and expensive, but a Facebook boost is a different animal. It's a low risk way to reach a large pool of potential customers and it's extremely easy to implement once you get past that initial pop of newness. Follow these simple steps and soon you'll be the master of boosted post.
Thanksgiving feels like the last big breath you take before you dive into the pool for a long swim. It’s both cleansing and preparatory. It’s a time for passive reflection mixed with heady anticipation. The holidays are here at last and no matter how old you are, there’s always that child inside that can’t wait for the lights, the sounds, the hubbub and the presents.
Your holiday To Do list is longer than Santa’s “nice” list but you’ve convinced yourself that with the right amount of organization and only 5 hours sleep a night, you can get it all done before December 25th. That may be so, but the holidays only roll around once a year; don’t you want to enjoy them? When you try to do it all, you miss out on the best moments. You body might make it to your child’s holiday recital but your brain will be at the grocery store gathering ingredients for homemade cookies. And when you bake the cookies with your kids, your brain will be in the garage packing orders. That’s no way to celebrate the season. The solution? Hire some help.
An increase in sales from your online store is a good thing, except when it isn’t. If you’re not prepared for a sudden jump in activity over the holidays, those orders could feel more like a curse than a blessing. Don't get caught unprepared. Follow these five steps for stress-free shipping throughout the holiday season.
Selling to a customer is all about trust. A stranger has to believe that if they send you some money, you’ll mail them an item that is equal to or of greater value than the amount that was sent. One way to earn that trust is by showing that your store is active and you care. Remember, we’re talking appearance here, not reality. You could have uploaded six new items yesterday but a first time visitor wouldn’t know that unless you make it clear. There are several ways to do that:
How's business? If your answer was anything but, "fantastic", then it might be time for a radical change. Did you just get a shiver down your spine? That's not the Halloween spirit, that's your natural inclination to avoid change - especially "radical" change. But if you've poured everything you have into your online business; the best products, marketing, branding and it's still not paying off the way you hoped, then it's time for something completely different. What? To figure that out, we're going to take a tip from TV's Marcus Lemonis and look at People, Process and Product.
A webinar isn’t something you whip up over night. A good one takes planning and perseverance and yes, you might find yourself talking to yourself for three-quarters of an hour. But webinars can also be an incredible way of connecting with your audience, converting new customers and, if you’re good at what you do, they can even turn out to be an additional source of revenue.
A giveaway can be a great way to introduce yourself to new customers and drive traffic to your site but without careful planning a whole lot of thought, a giveaway can be a waste of your time and money. So how do you make the most out of giving away the goods? Read on. . .
I’ve seen people walk away from a successful business because they couldn’t handle the increased responsibilities. This is particularly true for artists who would rather spend their time creating works than marketing, shipping and customer service. It’s even worse if you have a full-time job that you can’t or don’t want to quit. How do you find not just the time but the brain-space to go on? You hire some virtual help.