Blogs

Getting out of your own way: Why you need a mastermind group

Group of Birds
I’m super when I’m not trying to be my own client. And I’m not alone in that. There are dozens of old sayings to back up this point; the best barber has the worst hair; the shoemaker’s children go barefoot. We’re always better at tending to others than we are about tending to ourselves. To solve this problem, you could spend the next ten years meditating quietly in a zen garden or you could join a mastermind group.

Spring Cleaning: Revitalizing your Product Offerings

Bottle with Flowers
As artists, sometimes it can be easy to get stuck in the rut of offering the same products season after season, when really just making some small changes could mean the difference between sales or no sales. Having revitalized product offerings does not mean you need to completely overhaul your current lineup of goods. Instead, you can make a few changes to what you already have and create a sense of renewal in your shop just in time for summer!

Tax Time Made Easier: Start Preparing for Next Year Now

Accounting
As far as the IRS is concerned, selling handmade items as a hobby and selling them as a business are two very different things. When it’s just a hobby, you’re required to pay tax on the income but there are limits on what you can deduct. Once that activity becomes a business, the IRS allows you to deduct almost all of your expenses including a portion of travel and meals while at a craft fair and the electricity it takes to run your home office.

What is it that Makes Your Product Unique: Defining your USP

One white tulip
When it comes to selling anything, one of the biggest mistakes a lot of people make is just throwing a product online without really defining what makes it special and unique. When customers have plenty of options to choose from, it becomes important for them to know why specifically they should choose your product instead of your competition’s product. This definition is know as a unique selling proposition, or USP for short. In marketing, knowing your USP will help you sell your product to potential clients by defining what sets you apart.

What's Luck Got to Do With It

Four-leaf clover
That’s the trouble with the word “luck”, it implies you didn’t do anything to get the reward; it just came to you. It’s insulting, when you know you’ve put in hours of time and every bit of brainpower and passion you had to launch that jewelry line or get accepted into that gallery show. The truth is, most successful people work to get what they get even if, from the outside, it seems like they made a wish and it came true.

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