I’m super when I’m not trying to be my own client. And I’m not alone in that. There are dozens of old sayings to back up this point; the best barber has the worst hair; the shoemaker’s children go barefoot. We’re always better at tending to others than we are about tending to ourselves. To solve this problem, you could spend the next ten years meditating quietly in a zen garden or you could join a mastermind group.
Jennifer Rapp Peterson explains why spending time and/or exhibiting with your artist friends is valuable for any creative entrepreneur.
As artists, sometimes it can be easy to get stuck in the rut of offering the same products season after season, when really just making some small changes could mean the difference between sales or no sales. Having revitalized product offerings does not mean you need to completely overhaul your current lineup of goods. Instead, you can make a few changes to what you already have and create a sense of renewal in your shop just in time for summer!
If you’re on the freeway trying to get to an appointment by noon, traffic is a terrible thing. But in the ecommerce world, traffic is wonderful. The more traffic, the better; imagine hearing someone say that in the real world!
I recently got the strangest thing in the mail. Real mail, not that virtual stuff that rolls in hour after hour. The kind of mail a guy in a uniform delivers to my little locked box. It was a square envelope with an handwritten address. “Looks like you’ve been invited to something,” my husband said as he handed over the mysterious missive.
When you’re an online seller, you have the ability to reach people all around the world from the comfort of your home, but that doesn’t mean you shouldn’t ever leave your home. On the contrary, getting out into the world, meeting potential customers and networking is still one of the best ways to grow your business.
As far as the IRS is concerned, selling handmade items as a hobby and selling them as a business are two very different things. When it’s just a hobby, you’re required to pay tax on the income but there are limits on what you can deduct. Once that activity becomes a business, the IRS allows you to deduct almost all of your expenses including a portion of travel and meals while at a craft fair and the electricity it takes to run your home office.
When it comes to selling anything, one of the biggest mistakes a lot of people make is just throwing a product online without really defining what makes it special and unique. When customers have plenty of options to choose from, it becomes important for them to know why specifically they should choose your product instead of your competition’s product. This definition is know as a unique selling proposition, or USP for short. In marketing, knowing your USP will help you sell your product to potential clients by defining what sets you apart.
That’s the trouble with the word “luck”, it implies you didn’t do anything to get the reward; it just came to you. It’s insulting, when you know you’ve put in hours of time and every bit of brainpower and passion you had to launch that jewelry line or get accepted into that gallery show. The truth is, most successful people work to get what they get even if, from the outside, it seems like they made a wish and it came true.