Think about the last thing you bought that you didn’t absolutely need. Why did you buy that one instead of the one next to it or the one from a different shop? You bought the one you bought because it triggered the right emotional response. We buy a lot of thing because they make us feel happy but we also buy things that make us feel powerful or more spiritual. We even buy things that make us sad. I know that sounds ridiculous but look at the concept of "nostalgia". When we feel nostalgic part of us is happy but part of us feels sad over the loss of that era, so we buy the item to recapture the feel of those days. What emotion are you selling?
In the first part of this series, we talked about the importance of building an email list. Now, we need to talk about how to grow that list. The most common way to get people to sign up is to offer them a freebie in return. This is called a lead magnet and you can read more about that in the previous post. Here are a few additional ways to collect names for your email list.
You already know that there's power in an email list. It's your direct connection to your customers and potential customers. It's your non-intrusive way of marketing your business because the people who signed up asked you to let them know when you have new items in your store or you're running a sale or if you'll be at a show. Yet, most of us don't have a solid mailing list. We might have a few names of loyalty customers and family members but thats not going to keep you in business. And ten names aren't going to help you grow your business.
On average, people post a total of around 58 million Tweets per day on Twitter. That’s about 9,000 Tweets per second. That’s a lot of competition for a person’s attention. If most of your followers don’t follow too many people, you have a good chance of being seen. But if you’re trying to reach those influencers who follow more than 1,000 people, your message is going to get buried in less time than it took you to write it. So how does a solopreneur stand out in a loud and prolific crowd? By using a few techniques that go beyond the standard Tweet.
Summer is almost here, and for many online-based businesses that means it is time for summer shows! Whether you will be doing craft fairs, local gift shows, or large wholesale shows, here are some friendly reminders of things to do to get ready for the big day!
I’m super when I’m not trying to be my own client. And I’m not alone in that. There are dozens of old sayings to back up this point; the best barber has the worst hair; the shoemaker’s children go barefoot. We’re always better at tending to others than we are about tending to ourselves. To solve this problem, you could spend the next ten years meditating quietly in a zen garden or you could join a mastermind group.
Jennifer Rapp Peterson explains why spending time and/or exhibiting with your artist friends is valuable for any creative entrepreneur.
As artists, sometimes it can be easy to get stuck in the rut of offering the same products season after season, when really just making some small changes could mean the difference between sales or no sales. Having revitalized product offerings does not mean you need to completely overhaul your current lineup of goods. Instead, you can make a few changes to what you already have and create a sense of renewal in your shop just in time for summer!