Product Planning

Making art for one's own enjoyment is a labor of love for many creative types, but making crafts to sell demands equal parts inspiration, efficiency, and business sense. Here, you'll find ideas for sourcing great materials at the right price, narrowing your niche, and developing a pricing strategy when you're making crafts to sell.

craft fair table

Promoting Art: How to Make the Most of Cross Promotional Marketing

When promoting art, we all use our websites, business cards, and art show or craft fair signage. But what if all of these pieces of the marketing puzzle built on one another and worked together to give customers a clear sense of what our businesses are all about? Try these cross promotional marketing tips to get the most out of every marketing opportunity that you're already using.


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