Dealing with Disappointment

The big holiday rush is over, and thank goodness you survived. But what's this? Someone is not entirely pleased with your product or service! What to do?

Don't panic. Panicking will only make the situation worse. Instead, be prepared with these solid, successful ways to rectify the problem and soothe your customer's soul:

  1. Determine the exact reason for your customer's disappointment.
  2. Promptly resolve the problem.
  3. Repair the relationship.
  4. Give them a reason to come back.

Get the full details on implementing these steps in our article on Handling Disappointed Customers by Megan Elaine Cullen. Then come back here and leave your own tips and stories in the comments.