Blogs

Christmas in July: Are you ready to get ready for the holidays?

Gingerbread cookies
I know what you’re thinking right now. You’re thinking you have plenty of time. You don’t. As of July 2, the year is half over and there’s a weird phenomena that happens in the second half of the year; the last 182 days fly by faster than the first 182 days. You can quote planetary rotation and physics all you like but it will still be true because the second half of the year is filled with holidays and events that distract us from the task ahead. If you have kids, it’s ten times worse; back-to-school, Halloween, Thanksgiving. Factor in the dwindling sunlight hours and you’re already out of time.

Summer Shows: 5 Tips to Make Your Booth Better

Renegade Craft Fair
If you are like most craft based businesses you will likely be out on the craft show circuit this summer. Whether you are doing larger wholesale tradeshows, or small retail shows in your community, one thing is very important. You need to have displays that draw your customers into your booth! Below are some craft show display ideas that will help you bring those

Vacationing When You Own a Business

Relaxing on vacation
With summer in full swing many people are thinking about getting out and exploring new lands or just finding some downtime to relax. If you are like one of several other entrepreneurs though, the idea of taking some downtime may seem a little daunting. The fact is, you may feel like you can’t actually take time off, but the reality is you can and you really should! Taking time off is good for the soul and is good for your business too, as you will be able to recharge and get ready to focus on your business when you return. Read on for tips on getting out of town when you own your own online business!

What Emotion Are You Selling?

Girl in cowboy boots
Think about the last thing you bought that you didn’t absolutely need. Why did you buy that one instead of the one next to it or the one from a different shop? You bought the one you bought because it triggered the right emotional response. We buy a lot of thing because they make us feel happy but we also buy things that make us feel powerful or more spiritual. We even buy things that make us sad. I know that sounds ridiculous but look at the concept of "nostalgia". When we feel nostalgic part of us is happy but part of us feels sad over the loss of that era, so we buy the item to recapture the feel of those days. What emotion are you selling?

Grow Your Email List : Grow Your Business Part 2

Sign up box
In the first part of this series, we talked about the importance of building an email list. Now, we need to talk about how to grow that list. The most common way to get people to sign up is to offer them a freebie in return. This is called a lead magnet and you can read more about that in the previous post. Here are a few additional ways to collect names for your email list.

Grow Your Email List : Grow Your Business

Woman with Tablet
You already know that there's power in an email list. It's your direct connection to your customers and potential customers. It's your non-intrusive way of marketing your business because the people who signed up asked you to let them know when you have new items in your store or you're running a sale or if you'll be at a show. Yet, most of us don't have a solid mailing list. We might have a few names of loyalty customers and family members but thats not going to keep you in business. And ten names aren't going to help you grow your business.

Beyond the Tweet: 4 Additional Ways to Use Twitter for Business

Tweet button
On average, people post a total of around 58 million Tweets per day on Twitter. That’s about 9,000 Tweets per second. That’s a lot of competition for a person’s attention. If most of your followers don’t follow too many people, you have a good chance of being seen. But if you’re trying to reach those influencers who follow more than 1,000 people, your message is going to get buried in less time than it took you to write it. So how does a solopreneur stand out in a loud and prolific crowd? By using a few techniques that go beyond the standard Tweet.

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