Creative Marketing

Marketing for artists has become faster and easier than ever. Free sites such as Twitter, Facebook, and Pinterest allow makers to share their work with the world and put their products in front of as many potential customers as possible. Our section on marketing for artists will show you how to get the most out of online marketing opportunities without feeling like a sleazy used-car salesman.

Read about three resources to create a professional header.

Web Design Tips: Branding Your Site with a Professional Header for Under $20

Are your products whimsical or dark? Are you selling romance or luxury? Are you all about hard edges or soft lines? Your web banner is your ecommerce store’s sign. It’s the first thing people see when they hit the page and it could be the last thing if it’s not done right. Here are three inexpensive ways to make sure that your brand is articulated in the graphics and tell your story.
Rotem fashion is all about sublime simplicity

Sublime Simplicity: How Rotem's Website Complements Its Fashion Aesthetic

Hear how Jean Roth creates unique apparel that is adorned with art, fabricated from skin-kissing fabrics and inspired by sublime simplicity. Whether you're dressing up or dressing down, move effortlessly from your yoga class, to shopping to a cultural event, Roth's artisan scarves, cardigans, drape jackets and tunics are the perfect selection for wherever life leads you.
Create a Better Creative Business

Build a Better Handmade Business Course

Since IndieMade has a great number of handmade artist business owners, I thought I would let you know about a great course taking place at Create a Better Creative Business.  Timothy Adam, founder of Handmadeology and long time customer of IndieMade, has teamed up with Lisa Jacobs of Marketing Creativity to deliver an incredible training program for handmade artists and Etsy sellers.  We've profiled Tim (and how prolific he is) on our blog  - he continues to inspire me personally.

 

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