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IndieMade vs BigCommerce
BigCommerce's own FAQ defines a small business as 'under $5M in online revenue.' If that's not you, and for nearly every handmade seller it isn't, you're shopping in the wrong aisle. Here's the honest comparison anyway.
| BigCommerce | IndieMade | |
|---|---|---|
| Entry price | $29/mo annual ($39 monthly) | $15/mo ($12 annual) |
| What happens when you grow | Auto-upgrade: $29 → $79/mo the moment trailing sales pass $30K, and their GMV count includes taxes, shipping and your Etsy/Amazon sales | Nothing. $15 at your first sale, $15 at your ten-thousandth. |
| Extra fee on payments | 2% on the entry plan unless you use one of their 21 embedded providers | None, with any of our processors |
| Product filtering | Locked behind the $299/mo Scale plan | Included, storefront filters on every plan |
| Abandoned-cart recovery | From the $79/mo Growth plan | In the $15 Essential plan |
| Etsy | Nothing native, their migration page lists four sources and Etsy isn't one of them; sync is paid third-party apps | Native two-way sync, included |
| Who it's for | ERP integrations, B2B buyer portals, "Bring us your complicated" | A maker with a kiln and a craft-fair booth |
BigCommerce's published US pricing, auto-upgrade thresholds and GMV definition, August 2026. Payment processing is separate on both: you pay your own processor's standard rate, about 2.9% + 30¢ a sale with Stripe, Square or PayPal, and IndieMade adds nothing to it.
Where IndieMade wins for a handmade seller
Growth isn't taxed
Their pricing auto-upgrades you as you grow, a seller doing $2,600/month gets a 172% price increase for succeeding. Our price never watches your sales.
Your Etsy sales don't raise your bill
BigCommerce counts marketplace orders, including Etsy, toward the GMV that triggers their tier jumps. We sync with Etsy; they meter it.
Filters aren't a $299 feature
Letting shoppers filter by price and category is table stakes for a ceramics shop. There, it's locked to the Scale plan. Here, it's just how stores work.
Sized for you on purpose
No services mega-menu, no implementation project management, no demo call. Import your shop, pick a theme, sell.
The math, at maker scale
BigCommerce at maker scale: $348/yr billed annually, plus up to 2% of every sale on the entry plan, jumping to $948/yr automatically once trailing sales, theirs and your marketplaces', pass $30K. IndieMade: $144-300/yr, no fee, no threshold, roughly one-fifth the all-in cost at $50K of annual sales.
See it with your own products.
Import your Etsy shop in minutes, your trial is your real store.
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