Marketing for artists has become faster and easier than ever. Free sites such as Twitter, Facebook, and Pinterest allow makers to share their work with the world and put their products in front of as many potential customers as possible. Our section on marketing for artists will show you how to get the most out of online marketing opportunities without feeling like a sleazy used-car salesman.
Last weekend we rolled out a new theme, Austin. It's a 960px wide theme with main navigation as a set of tabs above the content, and secondary navigation on the right side in subtle blocks. The default color scheme is light and airy, and we think it looks great.
Your website content is all about you and your products. But it’s important to remove yourself from the equation and consider your audience when you are writing, photographing, tagging and describing everything on your site.
Uncovering your brand and discovering your audience is a valuable process when starting a new business or growing your current one. Sometimes it happens naturally, other times, it requires a little work.
When I work with artists who are setting up their own websites, they are often befuddled by the word “brand.” To them, brand = Coca Cola, Nike and McDonald’s.