Creative Marketing

Marketing for artists has become faster and easier than ever. Free sites such as Twitter, Facebook, and Pinterest allow makers to share their work with the world and put their products in front of as many potential customers as possible. Our section on marketing for artists will show you how to get the most out of online marketing opportunities without feeling like a sleazy used-car salesman.

Tweet About It!

The following is a guest post from yours truly!

Because I deal with social media on a regular basis, I’m often asked about Twitter.

Tweet Speech BubbleThe most common question: “What do you tweet about?” Well, your business, obviously, but you don’t want to be one of those annoying people who only tweet about the products they’ve posted. So what else do you tweet?

fascinator by E. Milliner; photography by Stacy Able

Marketing for Your Niche

When you find your niche, you've taken an important step in defining whom your craft business will serve. Next, it's time to find ways of promoting art that specifically targets that niche market. These tips will help you reach out to your dream customers after you've taken the time to find your niche.

Social media success

Twitter birdWhat can 140 characters do for your business? A lot, apparently. With the surge of social media and internet-everywhere mobile devices, sites like Twitter and Facebook have become necessary tools for business promotion. Everyone uses them, from huge corporations to tiny indie businesses, from your ideal customer to your grandma.

Photography is everything

Ok, so photography isn't everything, exactly. You still do need a good product, first and foremost, and marketing sure helps, but without good photography you'll have a very tough time selling that product online. And decent photography is more than just point-and-shoot and oh, did I leave the flash on?

We've taken the time to compile some great tips to make photography make sense to you. Check them out, then leave your own photo-taking tricks in the comments.

Be Bold

Cross-promotional marketing sounds a bit scary, right? It's not. Basically, it's just about employing multiple marketing strategies at the same time and making it easy for current and potential customers to do business with you. From web sites to business cards, fair booths to tagging, we have some great tips and info for you  in How to Employ Cross-Promotional Marketing by Alysse Dalessandro.

Promos and Freebies

Who doesn't love free gifts? Your customers certainly do! Promos and freebies are a great way to tell your customers how much you appreciate them while builder their appreciation for you. But have you ever stopped to think about what your freebies are actually saying about your business? What makes a good promotional item in the first place?


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